Nov 08 2023
After much anticipation, Google is now offering beauty brands a way to interact virtually with their mobile shoppers via Free Listings and Shopping Ads. AR beauty features were introduced nearly three years ago; however, only recentl…
Read More
Aug 08 2023
We’ve aggregated the most common PLA badges and annotations for you in the graphic above to identify their official names and we’ve covered each in detail within one of our blog articles.
As always, our blogs are intended to g…
Read More
Aug 02 2023
Google makes it easy to take advantage of badges on Shopping ads and Free Listings promoting Local products. Consumers will see Local Shopping ads when the item they’re searching for is available nearby. Google lets you know it's a L…
Read More
Jul 20 2023
With back-to-school (BTS) spending expected to reach a new high in 2023, advertisers need to ensure their online digital ad strategy is prepared to capture as many purchases as possible.Here are some specific tips for the feed driven…
Read More
Jun 30 2023
The Returns annotation has become a common Shopping Ad element this past year. Google first required the return policy to be set up in the Google Merchant Center to showcase on Shopping Ads but slowly started trying to estimate for brands …
Read More
Jun 05 2023
Google can show star ratings annotations on Shopping Ads and Free Listings for products offered by eligible advertisers - officially referred to as Product Ratings. Both the product and advertiser must meet certain requirements to be…
Read More
May 05 2023
As Google continues to increase the visibility of product delivery options across Search and Shopping, here are a few ways to make sure your shipping options are highlighted accurately for potential customers:
Free Shipping Annotation
…
Read More
May 04 2023
With digital grocery sales on the rise (predicted to account for 20% of all grocery sales by 2026), retailers need to ensure they are keeping up. Google and Meta both offer support for product feed/catalog driven ads that not only help dri…
Read More
Mar 20 2023
There are many ways Google highlights products when their prices change - specifically lower. The Sale badge and Special Offer annotation (aka Merchant Promotion) do a great job showcasing temporary price cuts on items.
But there’s …
Read More
Mar 03 2023
With inflation top-of-mind for both merchants and customers, maintaining a loyal base of customers is more crucial than ever in the ecommerce space. Loyalty, however, does not mean you still won’t have to fight to keep those customer…
Read More
Feb 07 2023
Earning the Coveted Blue Checkmark
While competition for PLA real estate continues to heat up, there are several small but significant additions that merchants can make to their Google Shopping program to help gain an edge on a crowded SE…
Read More
Jan 18 2023
With Google’s Local Promotions moving from beta to a full-fledged feature, merchants running Local Inventory Ads now have the option to display promotions that are redeemable either online, in store, or both.
Local promotions may be…
Read More
Oct 11 2022
Many things go into preparing for the busy holiday season. Planning budgets for big days, sometimes down to the hour, can be time intensive but can have a large pay off. Reviewing bidding strategies to make sure automation will adjust prop…
Read More
Jan 24 2022
Within the Shopping tab, Google has launched a new feature allowing shoppers to quickly filter out the best product deals of the day. There are a few ways to get there and a few key differences to expect.
What Does it Look Like and How to…
Read More
Dec 16 2021
Google steadily introduces enhancements to Shopping ads, and before you can execute, you have to know how to choose the right approach.
When product prices are discounted during a sale, there are 2 common options that websites will utiliz…
Read More
Oct 26 2021
Check Eligibility
Google Merchant Promotions are only applicable to use in certain situations. See the comprehensive list of Promotion Policies. Quick points:
Coupon codes are ONLY REQUIRED for Free/Discount Shipping offers. Google doe…
Read More