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Jan 08 2024

Scientific A/B Testing for Products Feeds and PLAs

How often do A/B tests run only to yield inconclusive data? Especially in the data feed and PLA world, the problem is prevalent. VersaFeed's new Dynamic Experiment solution solves this problem once and for all.Our dynamic system will…

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Jun 26 2024

Feed Driven Product Ads for Grocery

With digital grocery sales on the rise (predicted to account for 20% of all grocery sales by 2026), retailers need to ensure they are keeping up. Google and Meta both offer support for product feed/catalog driven ads that not only he…

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May 28 2024

What You Need to Know for Shopping Ads from GML '24

Find the official Google full recap here or watch it for yourself on YouTube. Here's our quick take on the Shopping Ads/Product Feed announcements from Google Marketing Live this year: 3 New Shopping Ad Formats Introduced: Video Highli…

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Nov 08 2023

Beauty Virtual Try-On Experience for Google PLAs

After much anticipation, Google is now offering beauty brands a way to interact virtually with their mobile shoppers via Free Listings and Shopping Ads. AR beauty features were introduced nearly three years ago; however, only recentl…

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Aug 08 2023

Shopping Ads Badges and Annotations Guide

We’ve aggregated the most common PLA badges and annotations for you in the graphic above to identify their official names and we’ve covered each in detail within one of our blog articles. As always, our blogs are intended to g…

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Aug 02 2023

Local Inventory Ads Badge + Annotations

Google makes it easy to take advantage of badges on Shopping ads and Free Listings promoting Local products. Consumers will see Local Shopping ads when the item they’re searching for is available nearby. Google lets you know it's a L…

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Jul 20 2023

Shopping Feed Tips for a Smooth BTS Season

With back-to-school (BTS) spending expected to reach a new high in 2023, advertisers need to ensure their online digital ad strategy is prepared to capture as many purchases as possible.Here are some specific tips for the feed driven…

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Jun 30 2023

Return Annotation for Google Shopping Ads

The Returns annotation has become a common Shopping Ad element this past year. Google first required the return policy to be set up in the Google Merchant Center to showcase on Shopping Ads but slowly started trying to estimate for brands …

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Jun 05 2023

Product Ratings for Shopping Ads & Free Listings

Google can show star ratings annotations on Shopping Ads and Free Listings for products offered by eligible advertisers - officially referred to as Product Ratings. Both the product and advertiser must meet certain requirements to be…

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May 05 2023

Highlighting Shipping on Google

As Google continues to increase the visibility of product delivery options across Search and Shopping, here are a few ways to make sure your shipping options are highlighted accurately for potential customers: Free Shipping Annotation …

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Mar 20 2023

Price Drop Badge/Annotation on Google

There are many ways Google highlights products when their prices change - specifically lower. The Sale badge and Special Offer annotation (aka Merchant Promotion) do a great job showcasing temporary price cuts on items. But there’s …

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Mar 03 2023

Supporting Customer Retention with PLA

With inflation top-of-mind for both merchants and customers, maintaining a loyal base of customers is more crucial than ever in the ecommerce space. Loyalty, however, does not mean you still won’t have to fight to keep those customer…

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Feb 07 2023

Google's Top Quality Store Badge

Earning the Coveted Blue Checkmark While competition for PLA real estate continues to heat up, there are several small but significant additions that merchants can make to their Google Shopping program to help gain an edge on a crowded SE…

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Jan 18 2023

Google Merchant Promotions for Local Inventory Ads

With Google’s Local Promotions moving from beta to a full-fledged feature, merchants running Local Inventory Ads now have the option to display promotions that are redeemable either online, in store, or both. Local promotions may be…

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Oct 11 2022

Shopping Feed Tips for a Smooth Holiday Season

Many things go into preparing for the busy holiday season. Planning budgets for big days, sometimes down to the hour, can be time intensive but can have a large pay off. Reviewing bidding strategies to make sure automation will adjust prop…

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Jan 24 2022

Google's New Deals Feature

Within the Shopping tab, Google has launched a new feature allowing shoppers to quickly filter out the best product deals of the day. There are a few ways to get there and a few key differences to expect. What Does it Look Like and How to…

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Dec 16 2021

Merchant Promotion vs Sale Price Annotations / Badge

Google steadily introduces enhancements to Shopping ads, and before you can execute, you have to know how to choose the right approach. When product prices are discounted during a sale, there are 2 common options that websites will utiliz…

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Oct 26 2021

How to Set Up a Google Merchant Promotion

Check Eligibility Google Merchant Promotions are only applicable to use in certain situations. See the comprehensive list of Promotion Policies. Quick points: Coupon codes are ONLY REQUIRED for Free/Discount Shipping offers. Google doe…

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