Google is launching a new pilot program to create videos directly from your product images, descriptions, and logos included in your product data feed in Google Merchant Center. Google selects merchants for this pilot and sends them an ema…
With digital grocery sales on the rise (predicted to account for 20% of all grocery sales by 2026), retailers need to ensure they are keeping up. Google and Meta both offer support for product feed/catalog driven ads that not only he…
Find the official Google full recap here or watch it for yourself on YouTube. Here's our quick take on the Shopping Ads/Product Feed announcements from Google Marketing Live this year: 3 New Shopping Ad Formats Introduced: Video Highli…
Top 10 Essentials to Google's Loyalty Program In the competitive digital advertising arena, capturing and retaining customer interest is paramount. Google’s loyalty program not only strengthens customer retention but also sign…
An image is worth a thousand words – but extracting those words can be a royal pain! How many times do clients have excellent product images but lackluster descriptions, or even missing color/material/pattern data? We're pleased to a…
Translating product titles into relevant languages for targeted locations and users is a Google Best Practice and is likely to yield a stronger CTR.Google allows separate feeds to be uploaded for different languages, but keep in mind…
How often do A/B tests run only to yield inconclusive data? Especially in the data feed and PLA world, the problem is prevalent. VersaFeed's new Dynamic Experiment solution solves this problem once and for all.Our dynamic system will…
San Francisco, CA, November 28th, 2023: VersaFeed, a leading ad-tech provider for ecommerce retailers, today announces a new feature to its proprietary product data feed management platform: ChatGPT integration. The first product fee…
After much anticipation, Google is now offering beauty brands a way to interact virtually with their mobile shoppers via Free Listings and Shopping Ads. AR beauty features were introduced nearly three years ago; however, only recentl…
VersaFeed is taking custom label strategies to the next level by integrating with Google Merchant Center’s Market Insights retail data. Both the Price Competitiveness and Best Sellers reports are currently available within the Mercha…
With ChatGPT becoming ubiquitous across the digital landscape, VersaFeed researched the most effective ways to integrate this tech into paid media data feeds. Our early testing indicates that product titles, categories, and descripti…
VersaFeed is thrilled to announce our new integration with ChatGPT for data feed optimization!Merchants and brands using VersaFeed can now utilize ChatGPT to rewrite product titles, descriptions, and categories straight from the Vers…
Each year, VersaFeed helps businesses explore the Amazon Marketplace and evaluate the challenges it presents. We even maintain a list of marketplace providers that we partner with. However, many businesses decide the risk is no…
VersaFeed believes that keeping data feed companies and marketplace integrators separate is in everyone's best interest. These two types of channels require very different tech, and merchants deserve a best-in-class solution for feeds AND …
We’ve aggregated the most common PLA badges and annotations for you in the graphic above to identify their official names and we’ve covered each in detail within one of our blog articles. As always, our blogs are intended to g…
Google makes it easy to take advantage of badges on Shopping ads and Free Listings promoting Local products. Consumers will see Local Shopping ads when the item they’re searching for is available nearby. Google lets you know it's a L…
With back-to-school (BTS) spending expected to reach a new high in 2023, advertisers need to ensure their online digital ad strategy is prepared to capture as many purchases as possible.Here are some specific tips for the feed driven…
Buy on Google will be sunsetting September 26, 2023.Here’s what you need to know: Current participants: No action is needed.Listings on Search or Shopping will cease t…
The Returns annotation has become a common Shopping Ad element this past year. Google first required the return policy to be set up in the Google Merchant Center to showcase on Shopping Ads but slowly started trying to estimate for brands …
Google can show star ratings annotations on Shopping Ads and Free Listings for products offered by eligible advertisers - officially referred to as Product Ratings. Both the product and advertiser must meet certain requirements to be…
As Google continues to increase the visibility of product delivery options across Search and Shopping, here are a few ways to make sure your shipping options are highlighted accurately for potential customers: Free Shipping Annotation …
