For brick-and-mortar retailers, Local Inventory Ads are pivotal in bridging the gap between online searches and in-store purchases. These ads inform potential customers of the availability of products at nearby physical stores. Google, th…
Google's pickup options in product feeds are no longer just for Local Inventory Ads (LIA) clients. Understanding what's eligible and how to implement these are critical in keeping up with the competition in the Google Shopping space. Pick…
New Google Feature: Highlight Loyalty Member Benefits in Shopping Ads Retailers with loyalty programs offering special pricing and shipping now have a powerful new tool. Google allows you to showcase these member perks directly within you…
Working closely with agencies, we get a lot of requests during planning phases, to provide recommendations using a good/better/best (or crawl/walk/run) framework to grow their programs. See below for how we would break down these recommen…
Most of our local feed work is focused on Google Local Inventory Ads (LIA) —no surprise there, since it’s the biggest game in town. But a lot of clients don’t realize there are other ad platforms that might help push local, in-store produ…
VersaFeed's integration with Google's SA360 performance data now allows for dynamic KPI Custom Label strategies. Previously, clients leveraged Google Ads performance data to create Top Performer campaigns, with some clients reporting a 2.…
In the paid shopping world, Google continues to be the first channel launched and prioritized for marketing budget. Google’s market share dominates at 87.34% but Bing’s 10.15% has a lot to offer and here’s why you should consider also car…
Are grocery retailers making the most of their digital advertising opportunities? Our research suggests there's significant untapped potential in the market. In our latest study, we analyzed 28 major U.S. grocery chains, examining their e…
While Local Inventory Ads (LIA) and Regional Availability and Pricing (RAAP) feeds generally address completely different use cases, today we'll explore how they actually can overlap—and why that overlap often confuses advertisers. Conten…
VersaFeed clients wonder: when does it become truly necessary to implement Regional Availability & Pricing (RAAP)? It's a great question, because some of the RAAP functionality is indeed already baked into normal Google Merchant Center (G…
How VersaFeed Easily Ingests Product Data from Complex Enterprise Systems like APIs, PIM/MDMs, Ecommerce Platforms, and More. VersaFeed specializes in seamless integrations for enterprise clients with complex e-commerce operations. Here’s…
Our no-cost feed audit reveals quick wins and fixes for boosting your ad visibility across Google, Meta, and beyond. No commitment, just valuable insights . Curious how your feed stacks up against competitors? Let our expert feed engineer…
Creative Solutions for Running Location-Based Ads (e.g., “RAAP”) on Platforms Like TikTok, Pinterest, Snap, and Others While platforms like Google and Meta provide native solutions for running targeted local ads through Regional Availabil…
How to Leverage Classic PLAs, Local Inventory Ads, and Regional Availability and Pricing to Maximize Your Reach on Google Shopping Clients use VersaFeed to publish their product data on Google through one of three primary methods, each wi…
An essential part of launching Google Local Inventory Ads (LIA) for grocery retailers is ensuring that your landing pages meet Google's specific requirements. Whether you choose a Google-hosted option or manage your own store-specific pro…
With Google’s recent Google Merchant Center specification update, merchants using AI-generated product titles are now being asked to submit them via the new [structured_title] attribute, instead of the traditional [title] field. But why is…
Google Local Merchant Promotions for Grocery: Stand Out in Local Shopping Ads When customers search for grocery products on Google, they see local shopping ad results, annotated to show availability at nearby stores. This makes it easy fo…
Tempted by Shopify's apps for product feed syndication? Our observation as a data feed provider suggests that these options can sometimes lead to problems and suboptimal data outputs. If you're contemplating a switch to a Shopify direct ap…
Google is launching a new pilot program to create videos directly from your product images, descriptions, and logos included in your product data feed in Google Merchant Center . Google selects merchants for this pilot and sends them an em…
With digital grocery sales on the rise ( predicted to account for 20% of all grocery sales by 2026 ), retailers need to ensure they are keeping up. Google and Meta both offer support for product feed/catalog driven ads that not only help …
Find the official Google full recap here or watch it for yourself on YouTube . Here's our quick take on the Shopping Ads/Product Feed announcements from Google Marketing Live this year: 3 New Shopping Ad Formats Introduced: Video Highlight…
