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Jun 26 2024

Feed Driven Product Ads for Grocery

With digital grocery sales on the rise (predicted to account for 20% of all grocery sales by 2026), retailers need to ensure they are keeping up. Google and Meta both offer support for product feed/catalog driven ads that not only help dri…

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Dec 03 2024

The State of Online Grocery: Key Insights on Digital Advertising & Data Feeds [whitepaper]

Are grocery retailers making the most of their digital advertising opportunities? Our research suggests there's significant untapped potential in the market. In our latest study, we analyzed 28 major U.S. grocery chains, examining their e-…

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Nov 15 2024

Regional Availability & Pricing (RAAP): What, Why, and When

It's a great question, because some of the RAAP functionality is indeed already baked into normal Google Merchant Center (GMC), and there's even some overlap with Local Inventory Ads (LIA). Let's dive into RAAP and see if we can figure thi…

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Oct 23 2024

Expanding RAAP: How to Bring Regional Style Ads to Channels Without Native Support

Creative Solutions for Running Location-Based Ads (e.g., “RAAP”) on Platforms Like TikTok, Pinterest, Snap, and OthersWhile platforms like Google and Meta provide native solutions for running targeted local ads through Regional Availabilit…

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Oct 23 2024

Understanding Google’s Product Listing Ads: Classic (PLA), Local (LIA), and Regional (RAAP)

How to Leverage Classic PLAs, Local Inventory Ads, and Regional Availability and Pricing to Maximize Your Reach on Google ShoppingClients use VersaFeed to publish their product data on Google through one of three primary methods, each with…

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Oct 18 2024

Launching Google Local Inventory Ads for Grocery

An essential part of launching Google Local Inventory Ads (LIA) for grocery retailers is ensuring that your landing pages meet Google's specific requirements. Whether you choose a Google-hosted option or manage your own store-specific prod…

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Oct 02 2024

Google Local Merchant Promotions for Grocery: Stand Out in Local Shopping Ads

When customers search for grocery products on Google, they see local shopping ad results, annotated to show availability at nearby stores. This makes it easy for them to compare prices across all visible shopping ads in the carousel. While…

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Mar 03 2023

Supporting Customer Retention with PLA

With inflation top-of-mind for both merchants and customers, maintaining a loyal base of customers is more crucial than ever in the ecommerce space. Loyalty, however, does not mean you still won’t have to fight to keep those customer…

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Oct 24 2022

Regional Availability and Pricing (RAAP) for Grocery Chains on Google Shopping

In response to a growing demand for convenient online shopping, grocery stores are rapidly adapting to increase their digital presence and expand order fulfillment options. With the introduction of Regional Availability and Pricing (RAAP)…

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