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Mar 03 2023

Supporting Customer Retention with PLA

With inflation top-of-mind for both merchants and customers, maintaining a loyal base of customers is more crucial than ever in the ecommerce space. Loyalty, however, does not mean you still won’t have to fight to keep those customers.

Here are a few tips for highlighting the areas that keep shoppers coming back to your digital storefront:

Advertise Free Shipping

Leverage Local Promotions in Google LIA to highlight private label store brands

Increase access to loyalty program discounts

Promote Buy-Now-Pay-Later programs

Prioritize promoting your most popular items