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Jan 26 2023

Leveraging Your Product Feed for PMax Success

With the roll-out of Google’s automatic migration from Smart Shopping to Performance Max Campaigns, traditional PLA is now just one of many forms that your product listings can take across Google properties. For example, PMax campaigns will place products in front of potential customers who may not be actively searching for a specific item using formats like Display and Discover Ads.

The addition of a few key product attributes in your feed can give your products a competitive edge across the PMax Ad Inventory. These attributes provide more signals for Google to use to showcase your products: