A product feed audit from VersaFeed isn't just a report, it's a competitive edge. Unlike machine-generated graders that simply echo product diagnostics, our audits are led by seasoned product feed experts who personally analyze your data …
Regional Availability and Pricing can be a useful setup for retailers with region-specific pricing or availability. But the implementation has a few hidden limits. One of them is the “Too Many Regional Settings” error in Google Merchant C…
Pinterest shopping ads are built on product catalog data. That makes feed quality, not just creative quality, a major factor in how effectively retailers can activate new ad formats. Pinterest supports several shopping ad formats after a …
Product disapprovals and warnings in Google Merchant Center can quickly reduce product visibility across Shopping ads and free listings. Google reviews submitted product data to confirm that it matches the product information on your webs…
Custom labels are one of the most useful levers in product feed management, but most brands stop at basic segmentation. The strongest programs use custom labels to control spend based on inventory health, size availability, margin, perfor…
Google gives merchants an underused way to add more context to product listings: the video_link attribute. It lets you attach product videos directly to feed data so shoppers can see the item from different angles or watch it in use. That…
An image is worth a thousand words – but extracting those words can be a royal pain! How many times do clients have excellent product images but lackluster descriptions, or even missing color/material/pattern data? We're pleased to announ…
Translating product titles into relevant languages for targeted locations and users is a Google Best Practice and is likely to yield a stronger CTR. Google allows separate feeds to be uploaded for different languages, but keep in mind, yo…
How often do A/B tests run only to yield inconclusive data? Especially in the data feed and PLA world, the problem is prevalent. VersaFeed's new Dynamic Experiment solution solves this problem once and for all. Our dynamic system will rot…
San Francisco, CA, November 28th, 2023: VersaFeed, a leading ad-tech provider for ecommerce retailers, today announces a new feature to its proprietary product data feed management platform: ChatGPT integration . The first product feed co…
With ChatGPT becoming ubiquitous across the digital landscape, VersaFeed researched the most effective ways to integrate this tech into paid media data feeds. Our early testing indicates that product titles, categories, and descriptions c…
VersaFeed is thrilled to announce our new integration with ChatGPT for data feed optimization! Merchants and brands using VersaFeed can now utilize ChatGPT to rewrite product titles, descriptions, and categories straight from the VersaFee…
Google makes it easy to take advantage of badges on Shopping ads and Free Listings promoting Local products. Consumers will see Local Shopping ads when the item they’re searching for is available nearby. Google lets you know it's a Local a…
With back-to-school (BTS) spending expected to reach a new high in 2023 , advertisers need to ensure their online digital ad strategy is prepared to capture as many purchases as possible. Here are some specific tips for the feed driven pr…
The Returns annotation has become a common Shopping Ad element this past year. Google first required the return policy to be set up in the Google Merchant Center to showcase on Shopping Ads but slowly started trying to estimate for brands …
There are many ways Google highlights products when their prices change - specifically lower. The Sale badge and Special Offer annotation (aka Merchant Promotion) do a great job showcasing temporary price cuts on items. But there’s another…
With inflation top-of-mind for both merchants and customers, maintaining a loyal base of customers is more crucial than ever in the ecommerce space. Loyalty, however, does not mean you still won’t have to fight to keep those customers. Her…
With the roll-out of Google’s automatic migration from Smart Shopping to Performance Max Campaigns , traditional PLA is now just one of many forms that your product listings can take across Google properties. For example, PMax campaigns wi…
Google gives manufacturers control of how their products are presented across Google through the Manufacturer Center . Product content can be pulled over from the Google Merchant Center or a feed can be uploaded directly to the Manufacture…
While Discovery Ads on Google isn’t technically a new concept, the ability to leverage your product feed to tailor these ads around products is. Here’s a quick overview of what Discovery Campaigns are about: Ads can show across multiple Go…
As shoppable ads continue to grow their share of social media ad space it is becoming increasingly important for marketers to ensure that their product feeds are fully optimized specifically for social media ad platforms. Meta has led the …
