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Jun 22 2020

Google Feed Specification 2020 Updates

Each year Google updates their Google Merchant Center (GMC) feed specification with modest changes to how merchants should submit their product data. This year is no different and Google has just announced the changes as follows:

Changes available now:

Two new attributes are now available to submit:

Changes starting on Sept 1, 2020:

The two new attributes product_highlight and product_detail could be worth implementing on high-value products. These attributes harken back to the day of custom attributes and may surface on Google "enhanced listings" in the near future -- the VersaFeed team will be keeping a close eye on them.

Overall, these are very mild changes to the feed spec and VersaFeed will ensure that clients' data feeds comply with the changes.