The 2025 holiday season will see nearly half of all shoppers actively seeking competitive prices and take advantage of major sales events , according to Google's Holiday Essentials report. Consumers are motivated by discounts, with 32% ma…
After much anticipation, Google is now offering beauty brands a way to interact virtually with their mobile shoppers via Free Listings and Shopping Ads. AR beauty features were introduced nearly three years ago; however, only recently has…
With ChatGPT becoming ubiquitous across the digital landscape, VersaFeed researched the most effective ways to integrate this tech into paid media data feeds. Our early testing indicates that product titles, categories, and descriptions c…
VersaFeed is thrilled to announce our new integration with ChatGPT for data feed optimization! Merchants and brands using VersaFeed can now utilize ChatGPT to rewrite product titles, descriptions, and categories straight from the VersaFee…
Google makes it easy to take advantage of badges on Shopping ads and Free Listings promoting Local products. Consumers will see Local Shopping ads when the item they’re searching for is available nearby. Google lets you know it's a Local a…
The Returns annotation has become a common Shopping Ad element this past year. Google first required the return policy to be set up in the Google Merchant Center to showcase on Shopping Ads but slowly started trying to estimate for brands …
Google can show star ratings annotations on Shopping Ads and Free Listings for products offered by eligible advertisers - officially referred to as Product Ratings . Both the product and advertiser must meet certain requirements to be eli…
As Google continues to increase the visibility of product delivery options across Search and Shopping, here are a few ways to make sure your shipping options are highlighted accurately for potential customers: Free Shipping Annotation Prod…
There are many ways Google highlights products when their prices change - specifically lower. The Sale badge and Special Offer annotation (aka Merchant Promotion) do a great job showcasing temporary price cuts on items. But there’s another…
With inflation top-of-mind for both merchants and customers, maintaining a loyal base of customers is more crucial than ever in the ecommerce space. Loyalty, however, does not mean you still won’t have to fight to keep those customers. Her…
Earning the Coveted Blue Checkmark While competition for PLA real estate continues to heat up, there are several small but significant additions that merchants can make to their Google Shopping program to help gain an edge on a crowded SER…
With the roll-out of Google’s automatic migration from Smart Shopping to Performance Max Campaigns , traditional PLA is now just one of many forms that your product listings can take across Google properties. For example, PMax campaigns wi…
Google has been steering advertisers for years now towards the Merchant Hosted Local Storefront, even providing them with 2 options: Basic and Full . Here, we will be covering details around the rarely talked about Google Hosted Local Stor…
With Google’s Local Promotions moving from beta to a full-fledged feature, merchants running Local Inventory Ads now have the option to display promotions that are redeemable either online, in store, or both. Local promotions may be submit…
Google gives manufacturers control of how their products are presented across Google through the Manufacturer Center . Product content can be pulled over from the Google Merchant Center or a feed can be uploaded directly to the Manufacture…
Google's Manufacturer Center is another tool to help brands improve the shopping experience for its products across the Google properties. There are 2 main purposes for using Manufacturer Center: Gain insight into your products' aggregated…
In response to a growing demand for convenient online shopping, grocery stores are rapidly adapting to increase their digital presence and expand order fulfillment options. With the introduction of Regional Availability and Pricing (RAAP) …
Many things go into preparing for the busy holiday season. Planning budgets for big days, sometimes down to the hour, can be time intensive but can have a large pay off. Reviewing bidding strategies to make sure automation will adjust prop…
Google has quietly introduced a new "enhancement" to Shopping ad titles, referred to in their [title] attribute documentation as Optimized titles . Google will dynamically prepend product features or attributes to the front of your PLA tit…
From time-to-time, websites need to come offline for maintenance. There's no way of telling Google about this, so when they perform their regular checks of your data feed against your site it sets off a wave of events, which can include pr…
Google steadily introduces enhancements to Shopping ads, and before you can execute, you have to know how to choose the right approach. When product prices are discounted during a sale, there are 2 common options that websites will utilize…
