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Dec 22 2022

Google Manufacturer Center :: Part 1

Google's Manufacturer Center is another tool to help brands improve the shopping experience for its products across the Google properties. There are 2 main purposes for using Manufacturer Center:

  1. Gain insight into your products' aggregated performance across all of Google - Impression and click data (and more) from your efforts and your resellers at the product level.
  2. Control of product content in certain shopping experiences on Google (covered in Part 2)

This blog (Part 1) focuses on the reporting insight provided by Google's Manufacturer Center. Here are some highlights:

How to get started?

You can easily sync your existing product data from Merchant Center to Manufacturer Center to start taking advantage of these additional insights. You can still upload a custom feed directly to the Manufacturer Center. Either way, be sure to take advantage of the additional attributes Google’s Manufacturer Center can leverage that Merchant Center doesn’t utilize - see our part 2 blog.