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Dec 07 2022

New Discovery Campaigns Use Product Feeds

While Discovery Ads on Google isn’t technically a new concept, the ability to leverage your product feed to tailor these ads around products is.

Here’s a quick overview of what Discovery Campaigns are about:

Since this "Product Feed Based Discovery Campaign" is new (Google refers to it as a "beta"), you need to start fresh with a brand new Discovery campaign (vs. trying to convert a previously existing Discovery Campaign for this). Consider adding the attributes below to your feed for maximum effect - but make sure these are added to the feed before creating the campaign in Google Ads.

Let your VersaFeed team know if we can help make these adjustments to your Google feed before you begin trying out Google’s newest program addition.