The 2025 holiday season will see nearly half of all shoppers actively seeking competitive prices and take advantage of major sales events , according to Google's Holiday Essentials report. Consumers are motivated by discounts, with 32% ma…
Find the official Google full recap here or watch it for yourself on YouTube . Here's our quick take on the Shopping Ads/Product Feed announcements from Google Marketing Live this year: 3 New Shopping Ad Formats Introduced: Video Highlight…
An image is worth a thousand words – but extracting those words can be a royal pain! How many times do clients have excellent product images but lackluster descriptions, or even missing color/material/pattern data? We're pleased to announ…
San Francisco, CA, November 28th, 2023: VersaFeed, a leading ad-tech provider for ecommerce retailers, today announces a new feature to its proprietary product data feed management platform: ChatGPT integration . The first product feed co…
VersaFeed is thrilled to announce our new integration with ChatGPT for data feed optimization! Merchants and brands using VersaFeed can now utilize ChatGPT to rewrite product titles, descriptions, and categories straight from the VersaFee…
With the roll-out of Google’s automatic migration from Smart Shopping to Performance Max Campaigns , traditional PLA is now just one of many forms that your product listings can take across Google properties. For example, PMax campaigns wi…
While Discovery Ads on Google isn’t technically a new concept, the ability to leverage your product feed to tailor these ads around products is. Here’s a quick overview of what Discovery Campaigns are about: Ads can show across multiple Go…
