May 31
2022

Data Feed Considerations When Replatforming

Over our 16 years in business building data feeds for retail clients, we've experienced quite a number of ecommerce replatforms. Our #1 recommendation on this is to plan for problems. There's always going to be something that comes up but hopefully with preparation and awareness, it will be minimal. Here are things we've observed over the years to help you stay ahead: Losing Google Merchant Center Site Verification & Claim: Make sure your ...

Read more   Google Product Search Google Best Practices AdWords Product Listing Ads Knowledge Base Google Shopping 

Apr 25
2022

Solutions for Availability Restrictions

The steps below can solve for the situations where: The ability to ship a product depends upon the location of the shipping address (referred to as ‘Region’).The price of a product is consistent across all locations and does not change, no matter where the user is located. For any regional pricing situations, the full Regional Availability and Pricing (RAAP) solution is needed. How to Tell Google What Areas You Do Not Ship to Within ...

Read more   Google Product Search Google Best Practices Product Listing Ads Google Shopping 

Mar 03
2022

Preparing for Planned Site Outages

From time-to-time websites need to come offline for maintenance. There's no way of telling Google about this so when they perform their regular checks of your data feed against your site, it sets off a wave of events that can include product disapprovals. So in addition to temporarily pausing your ad campaigns to avoid paying for clicks to a dead site, there is also a step that needs to be taken within your product ...

Read more   Google Product Search Google Best Practices Product Listing Ads Google Shopping 

Dec 16
2021

Merchant Promotion vs Sale Price Annotations / Badge

Google steadily introduces enhancements to Shopping ads and before you can execute, you have to know how to choose the right approach. When product prices are discounted during a sale, there are 2 common options that websites will utilize to communicate the price cut. Taking a look at the product landing page can typically clue you in on what to do next to ensure that your ads effectively promote this offer. Discount Shown on Landing ...

Read more   Google Product Search Google Best Practices Product Extensions Product Listing Ads Google Shopping 

Jun 22
2020

Google Feed Specification 2020 Updates

Each year Google updates their Google Merchant Center (GMC) feed specification with modest changes to how merchants should submit their product data. This year is no different and Google has just announced the changes as follows: Changes available now:Two new attributes are now available to submit: product_highlight and product_detail. These attributes let you submit additional product data to Google in a generic fashion. product_highlight allows you to submit bulleted lists of product highlights. product_detail ...

Read more   Google Product Search Google Best Practices Product Listing Ads Google Shopping 

May 07
2020

Free Product Listings on Google Shopping

Google recently announced that they now offer an option for Free Product Listings on Google Shopping. This change went into effect in the US at the end of April with an expected Global rollout by the end of the year. What does this mean? Some of the digital real estate on the Google Shopping tab is now free through the “Surfaces across Google” program in the Merchant Center. What does it NOT mean? That Google ...

Read more   PPC On a Budget Google Best Practices Product Listing Ads Google Shopping 

Feb 13
2020

Structured Data Help for Google Price/Availability Suspensions

Part 2 of our Google Merchant Center inaccurate price/availability suspension warning screencast series. Here we cover the gory details of what Google expects your structured data to look like, including examples with variants (size/color variations that may be priced differently). Links referenced in the video: Part 1: Google Suspension Warnings for Price/Availability GMC Structured Data OverviewGMC and Schema.org Attributes ExplainedGoogle Structured Data Testing Tool

Read more   Best Practices Knowledge Base Google Shopping Screencast 

Feb 10
2020

Google Suspension Warnings for Price/Availability

This video discusses Google Merchant Center suspension warnings for price and/or availability violations. John reviews the various parts of your website and data feed to help merchants understand what the real issues are and how to fix. Part 2: Structured Data Help for Google Price/Availability Suspensions

Read more   Best Practices Knowledge Base Google Shopping Screencast 

Oct 31
2019

VersaFeed Image IQ

Image IQ is a VersaFeed technology that modifies merchant images to be more customer engaging and channel compliant. By ensuring your products have the best possible images, merchants can drive more clicks and sales. Image IQ primarily works on three common image problems: 1 Backgrounds Merchant images are often shot with grey or beige backdrops and/or lifestyle elements. However, most advertising channels (Google Shopping included) need images to have white or transparent backgrounds. To ...

Read more   Best Practices Google Shopping 

Oct 03
2018

Setting up Google Ads KPI Integration

This article provides technical details on how to add Google Ads KPI's to your VersaFeed account (an overview of the feature in general can be found here). Please click here to login and read the full article. Not a current client or agency? Contact VersaFeed today to see how we can help with your Google product feed.

Read more   Best Practices AdWords Knowledge Base Google Shopping Client Account 

Oct 02
2018

VersaFeed's FeedBack system now integrates Google Shopping campaign key performance indicators (KPIs) like ROAS, Revenue, Cost, and other metrics. Using these KPIs, VersaFeed clients can create Custom Labels, view reports, and generally integrate advanced performance-based logic into their Google Shopping campaign strategies. Please click here to login and read the full article. Not a current client or agency? Contact VersaFeed today to see how we can help with your Google product feed.

Read more   Best Practices AdWords Knowledge Base Google Shopping Client Account 

Jul 11
2018

New Feed Destination: To Dupe, Or Not To Dupe?

When delivering a product feed to a new destination VersaFeed clients have two options: (A)Create a "dupe" feed. — This is not actually creating another feed within the VersaFeed system, but simply sending an already existing feed to another destination. This is done by adding "Secondary Destinations" within the "Feed Settings" config.(B)Create a new feed. — Actually have the VersaFeed team create a new full-fledged feed. The new feed can be modeled to be ...

Read more   Best Practices Knowledge Base Client Account 

Mar 08
2016

How to Copy/Paste Product IDs for Promotions, Exclusions, Etc.

The video below details how to copy large sets of product identifiers (SKU, "group id", MPN, GTIN/UPC) from a spreadsheet into the VersaFeed system. This is commonly done to create Google Promotions, exclude items, or other feed modifications/optimizations that require operating on a large subset of product identifiers. More info on determining product identifiers.

Read more   Best Practices Knowledge Base Google Shopping Screencast Client Account 

Mar 08
2016

Determining Product Identifiers (SKU, "group id", MPN, GTIN/UPC)

The video below helps clients and agencies determine what product identifier to utilize when creating rules to modify your product data feeds. By explaining how you can determine if a code is a SKU, "group id", MPN, or GTIN/UPC the video enables users to select the appropriate product identifier when making any feed modification that is selected via a list of product codes.

Read more   Best Practices Google Shopping Screencast Client Account 

Apr 08
2014

Sending Secure Messages to VersaFeed

Please utilize the following method to send secure messages to VersaFeed (usernames, passwords, etc.): 1.Login to your VersaFeed account here:​https://www.versafeed.com/clients/login/NOTE: If you do not have a VersaFeed account please contact your account manager to create one.2.Click on the i icon in the top right hand corner3.Click "Contact Us"4.Fill out the "Request Info" form, using the "Message" section to specify any confidential information ...

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