With Google’s recent Google Merchant Center specification update, merchants using AI-generated product titles are now being asked to submit them via the new [structured_title] attribute, instead of the traditional [title] field. But why is…
Google Merchant Center gives retailers several ways to show discounts, but they are not interchangeable. Choosing the wrong setup can create pricing mismatches, missed annotations, or confusing customer experiences. Here’s how to use each…
Pinterest shopping ads are built on product catalog data. That makes feed quality, not just creative quality, a major factor in how effectively retailers can activate new ad formats. Pinterest supports several shopping ad formats after a …
Product disapprovals and warnings in Google Merchant Center can quickly reduce product visibility across Shopping ads and free listings. Google reviews submitted product data to confirm that it matches the product information on your webs…
Custom labels are one of the most useful levers in product feed management, but most brands stop at basic segmentation. The strongest programs use custom labels to control spend based on inventory health, size availability, margin, perfor…
Google gives merchants an underused way to add more context to product listings: the video_link attribute. It lets you attach product videos directly to feed data so shoppers can see the item from different angles or watch it in use. That…
The Merchant Excellence Report (MER) is one of Google’s most actionable data insight tools for assessing feed health and uncovering growth opportunities. By examining the industry benchmarks and optimization insights in this report, adver…
The days of using product feeds exclusively as low-funnel action-focused marketing assets are over. With Demand Gen campaigns , awareness and consideration placements are now shoppable. At the same time, feed-powered shoppable placements …
Schema.org markup is often treated as an SEO tool — but for Google Shopping Ads, it’s a critical foundation for stability. Google uses multiple crawlers to power Shopping Ads, including a Structured Data bot that reads a site’s HTML for S…
Google’s Brand Profile is becoming a high-value SERP asset—one that now consolidates brand descriptions, imagery, promotions, loyalty benefits, and core business details directly inside Google Merchant Center. When a user searches a brand…
Google Merchant Center Next just rolled out a few subtle but impactful UI adjustments — and they make the platform far more workable for data feed managers. The once-static navigation “Sections” are now collapsible , helping clear away mu…
With the peak holiday shopping season right around the corner, Google came out with some recommendations for how to prepare as part of their Retail Tech Breakfast Training Series . This season is already shaping up to be fast, furious, an…
Vehicle Listing Ads (VLAs) are essentially Product Listing Ads (PLAs) for cars. VersaFeed has been managing these since their beta launch in 2021 and has deep expertise in the unique data feeds and ad requirements they involve. If you’re …
For years, getting seasonal or lifestyle product images meant expensive photoshoots or hiring Photoshop experts. Now, specialized AI tools can generate compelling images in seconds. We consistently see these images drive 10%+ lifts in cli…
Google Merchant Promotions are an exciting way to help showcase the deal and help you stand out against the competition on the SERP with a special annotation. However, getting the Merchant Promotion set-up in the feed and in the GMC UI it…
Working closely with agencies, we get a lot of requests during planning phases, to provide recommendations using a good/better/best (or crawl/walk/run) framework to grow their programs. See below for how we would break down these recommen…
Our no-cost feed audit reveals quick wins and fixes for boosting your ad visibility across Google, Meta, and beyond. No commitment, just valuable insights . Curious how your feed stacks up against competitors? Let our expert feed engineer…
How to Leverage Classic PLAs, Local Inventory Ads, and Regional Availability and Pricing to Maximize Your Reach on Google Shopping Clients use VersaFeed to publish their product data on Google through one of three primary methods, each wi…
An essential part of launching Google Local Inventory Ads (LIA) for grocery retailers is ensuring that your landing pages meet Google's specific requirements. Whether you choose a Google-hosted option or manage your own store-specific pro…
Google Local Merchant Promotions for Grocery: Stand Out in Local Shopping Ads When customers search for grocery products on Google, they see local shopping ad results, annotated to show availability at nearby stores. This makes it easy fo…
In this fourth part of our wine and spirits series , we’ll look at rules and regulations—both legal and platform-level. For wine and spirits merchants, compliance is not a side topic. Legal restrictions and channel policies can shape where…
