Jul 11

New Feed Destination: To Dupe, Or Not To Dupe?

When delivering a product feed to a new destination VersaFeed clients have two options: (A)Create a "dupe" feed. — This is not actually creating another feed within the VersaFeed system, but simply sending an already existing feed to another destination. This is done by adding "Secondary Destinations" within the "Feed Settings" config.(B)Create a new feed. — Actually have the VersaFeed team create a new full-fledged feed. The new feed can be modeled to be ...

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Mar 08

How to Copy/Paste Product IDs for Promotions, Exclusions, Etc.

The video below details how to copy large sets of product identifiers (SKU, "group id", MPN, GTIN/UPC) from a spreadsheet into the VersaFeed system. This is commonly done to create Google Promotions, exclude items, or other feed modifications/optimizations that require operating on a large subset of product identifiers. More info on determining product identifiers.

Read more   Best Practices Knowledge Base Google Shopping Screencast Client Account 

Mar 08

Determining Product Identifiers (SKU, "group id", MPN, GTIN/UPC)

The video below helps clients and agencies determine what product identifier to utilize when creating rules to modify your product data feeds. By explaining how you can determine if a code is a SKU, "group id", MPN, or GTIN/UPC the video enables users to select the appropriate product identifier when making any feed modification that is selected via a list of product codes.

Read more   Best Practices Google Shopping Screencast Client Account 

Apr 08

Sending Secure Messages to VersaFeed

Please utilize the following method to send secure messages to VersaFeed (usernames, passwords, etc.): 1.Login to your VersaFeed account here:​https://www.versafeed.com/clients/login/NOTE: If you do not have a VersaFeed account please contact your account manager to create one.2.Click "Help"3.Click "Contact Us"4.Click "Secure Message"5.In the "Message Body" specify any confidential information you wish (all message fields are encrypted).

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Apr 04

Bing Product Ads Creation and Configuration

On 3/26/14 Bing announced that Product Ads (Bing's equivalent to Google Product Listing Ads) are now available to all U.S. retailers. This is great news! The steps below will guide the configuration process needed to launch. NOTE: For additional help Bing has created a 3 part video series here: Create a Merchant Center StoreUpload Your Product CatalogCreate a Product Ads Campaign General Login 1.Login to Bing Ads by visiting this ...

Read more   Bing Shopping Best Practices PPC Bidding Knowledge Base Bing Product Ads 

Mar 26

Google Shopping Campaigns: Best Practices

Use Performance Metrics Sales: Check your sales vs. spend statistics often and adjust bidding as needed. The best part of Google Shopping Campaigns (GSC) is the newly available performance tracking metrics. Select the "Dimensions" tab and then change the dropdown "View" to "Shopping" and select "Product Type", "Brand", or "Item ID". Note: Make sure your AdWords conversion tracking is configured properly! » https://support.google.com/adwords/answer/1722054 Click "Columns" then "Customize Columns" and make ...

Read more   PPC Best Practices PPC Bidding AdWords Product Listing Ads Knowledge Base Google Shopping 

Mar 21

Google Shopping Campaigns: Details

CreationGoogle Shopping Campaigns (GSC) can be created by clicking"+ Campaign" then "Shopping" within AdWords. After the new campaign is created, new options of note are: 1.Campaign priority: If there are multiple Google Shopping Campaigns with bids on the same items, this setting chooses which campaign will receive priority. Previously, the highest bid would always be used.2.Inventory filter: prevents items in the feed from even reaching this AdWords campaign). VersaFeed recommends leaving this ...

Read more   PPC Best Practices PPC Bidding AdWords Product Listing Ads Knowledge Base Google Shopping 

Jan 29

Getting Started with GSM

Your new GSM Google Shopping campaign is active and has started receiving impressions and clicks. The campaign is accumulating statistics which can be analyzed in the future with GSM to fine tune your bidding and maximize ROI. What now? We've outlined some tools and tips below on getting started with GSM... Bid Management and Product Grouping With GSM, bids are set at the ad group level and these groups will correlate directly with AdWords ...

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Oct 09

VersaFeed Source Feed Details

Retailers should submit their inventory to VersaFeed utilizing the source feed format detailed below. Important Notes Existing file: If you have an existing feed file, please notify VersaFeed (we can very likely utilize the existing format)! This can be a tremendous time saver for merchants.Format: Submit source feeds as TSV (tab separated value) files (we may be able to accept other formats as well).Modifications: Please note that once we process your feed, you ...

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Oct 08

Google Shopping "Unique Product Identifiers" Tips

Google Shopping (and other CSEs) require identification information for products so they can group similar products together. There are typically 3 distinct fields: GTIN (Global Trade Item Number), MPN (manufacturer part number), and the brand. We'll detail all 3 of these below and also discuss how you can utilize Google to find this information for some products. GTIN (Global Trade Item Number): Most commonly either a UPC or EAN number although these can also ...

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Dec 10

Recommended Comparison Shopping Engines

Our core recommendation is to maximize your product exposure on free shopping engines first. There are three of note: Google Product Search, Bing Shopping, and TheFind. These three free shopping engines, once properly tuned, can provide a solid stream of new customers to your website with no pay-per-click fees. The only downside is that competition is fierce among the free shopping engines. Having an optimized product data feed created by VersaFeed will help ensure your ...

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Dec 10

Top 10 Data Feed Tips & Tricks

Looking for some sure-fire methods to maximize your exposure on the shopping engines? These time-proven techniques will help ensure your success on comparison shopping engines: 1.Craft your product titles carefully. Product titles are given extreme importance on the shopping engines when matching against consumer searches. Ensure you include the brand, what the product is, and any distinguishing features. More info on product titles »2.Focus on the three free comparison shopping engines first: Google ...

Read more   Google Product Search Best Practices 

Oct 02

Increasing Product Rank in Google Product Search

Before we can address how to increase rankings in Google Product Search, we need to examine exactly what criteria Google Product Search uses to determine product rank. Unfortunately, Google keeps most of this information secret — so much of our information is gleaned from observational experience over the years. Google published facts Include as much info about each product as you can. There are many product attributes that can be specified in the data feed, use ...

Read more   Google Product Search Best Practices Product Titles 

Sep 08

Writing Effective Product Titles

Carefully crafted product titles can dramatically boost your inventory's visibility on the comparison shopping engines (CSE's). It can also help with SEO. Let's dive right in with some example product titles:BAD: Golf Polo, PlaidGOOD: Tommy Hilfiger Men's Golf Polo Shirt, PlaidBAD: Red Schwinn Beach CruiserGOOD: Red Schwinn "Winwood" Beach Cruiser 3-Gear BicycleWhen consumers search for your products on shopping engines we don't know what search terms they will use ...

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Aug 25

Adding Your Business to Google Places / Google Local

If you are a business owner with a website and a brick & mortar storefront, you can increase your Google visibility for free by adding your business to Google Places. Google Places is simply Google's method of allowing companies to register information about their physical store. Google then uses this information in a variety of ways to boost your store's online presence. Here are some examples: A search on Google for "San Francisco pet ...

Read more   Google Places On a Budget Best Practices Google 

Schedule Demo

Our sales engineers are happy to set up a time for you to preview VersaFeed's software.
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VersaFeed Requirements

  • No firearms or accessories, medical supplies, vitamins or supplements
  • Minimum Google Shopping budget of $20,000/month
  • Minimum inventory size of 1,000 products
  • Minimum 6-month commitment on all plans

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