VersaFeed & Google Local Inventory Ads
Google Local Inventory Ads ("LIA") show ads on Google to potential customers who are interested in physically purchasing items from nearby stores. If your retail business does significant in-store transactions and/or has many brick and mortar locations, LIA could be a very important revenue stream.
LIA has existed since 2014 and has grown significantly since then. Google continues to add features to LIA and actively promote it — meaning it is likely a technology that ...
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