An image is worth a thousand words – but extracting those words can be a royal pain! How many times do clients have excellent product images but lackluster descriptions, or even missing color/material/pattern data? We're pleased to announ…
In late 2025, Google announced that it could provide your business with an agentic "sales associate" linked directly from the Google search results, free of charge. You can try it out by searching for participating retailers on Google, li…
While many retailers are stuck in a frenzy over ChatGPT, Google Gemini and its associated AI surfaces offer a semi-direct path to listing your products right now. By simply submitting a standard Google Merchant Center feed, your products …
ChatGPT allows both organic and paid product placement within its ubiquitous chat interface, but actually getting products live can be challenging. Because of the absolute frenzy surrounding AI and its massive global takeoff in usage, alm…
UCP (Universal Commerce Protocol) and ACP (Agentic Commerce Protocol) are API specifications that enable "cart checkout in the AI prompt" or "seamless checkout" within ChatGPT and Gemini. As of early 2026, the primary use case for both is…
Amazon’s Shop Direct program enables shoppers to find products that are unavailable in the standard Amazon ecosystem by sending buyers off-site to third-party merchants. Historically, Amazon has been hesitant to let shoppers leave Amazon,…
The Generative Engine Optimization (GEO) Imperative To prepare your product catalog for AI search engines, we recommend Bing Webmaster Tools and Bing Merchant Center as your diagnostic testing ground--primarily because they are the first …
OpenAI’s move to accept structured product data feeds marks a meaningful shift in how commerce information can power conversational discovery. Instead of products being surfaced only in response to rigid keyword queries, ChatGPT introduce…
For large retailers and brands, Meta catalog ads can be a great addition to their shoppable media program for both retargeting and prospecting efforts. Making individual product level changes to these images can be hard, however, because …
Meta has introduced a new AI-driven feature that automatically generates alternative backgrounds for product images. While the idea aligns well with the broader push toward AI-assisted creative ( see our take on this ), the execution is s…
With competition heavy in the Shopping Ad environment it's mission critical to make sure your product listing will stand out. The quickest way to do this is visually ensure the PLA catches the eye - especially when you are competing again…
Meta has introduced an update to a feature for Advantage+ Catalog ads: dynamic overlays , similar to Google Shopping's automatic badging. Dynamic Overlays allow advertisers to highlight discounts, price drops, and sale prices directly on …
Your products have a lot more attributes than just "size", "color", "material" and the like. But how can you easily find them all and include them in your feeds, site search, and other ecomm areas? As with all things in 2025, the answer d…
For years, getting seasonal or lifestyle product images meant expensive photoshoots or hiring Photoshop experts. Now, specialized AI tools can generate compelling images in seconds. We consistently see these images drive 10%+ lifts in cli…
Working closely with agencies, we get a lot of requests during planning phases, to provide recommendations using a good/better/best (or crawl/walk/run) framework to grow their programs. See below for how we would break down these recommen…
With Google’s recent Google Merchant Center specification update, merchants using AI-generated product titles are now being asked to submit them via the new [structured_title] attribute, instead of the traditional [title] field. But why is…
Translating product titles into relevant languages for targeted locations and users is a Google Best Practice and is likely to yield a stronger CTR. Google allows separate feeds to be uploaded for different languages, but keep in mind, yo…
How often do A/B tests run only to yield inconclusive data? Especially in the data feed and PLA world, the problem is prevalent. VersaFeed's new Dynamic Experiment solution solves this problem once and for all. Our dynamic system will rot…
San Francisco, CA, November 28th, 2023: VersaFeed, a leading ad-tech provider for ecommerce retailers, today announces a new feature to its proprietary product data feed management platform: ChatGPT integration . The first product feed co…
With ChatGPT becoming ubiquitous across the digital landscape, VersaFeed researched the most effective ways to integrate this tech into paid media data feeds. Our early testing indicates that product titles, categories, and descriptions c…
VersaFeed is thrilled to announce our new integration with ChatGPT for data feed optimization! Merchants and brands using VersaFeed can now utilize ChatGPT to rewrite product titles, descriptions, and categories straight from the VersaFee…
