Conversational Queries that Supercharge your Strategy: Meet VersaFeed’s New Agentic Business Intelligence Tool

VersaFeed’s agentic BI tool allows users to interact conversationally with product data, eliminating the need for time-consuming manual searches or complex SQL queries. The ability to extract and highlight the most relevant trends and anomalies within a massive dataset unlocks actionable insights for retail marketing strategists and their advertising partners.

Start Simple. Dig Deeper.

The agentic experience allows you to learn more about your data in baby steps. You don’t need to know any details to begin. Start with questions like “What feeds am I generating?” and “Are all of my products live?” Slowly graduate into more advanced queries such as “How am I using custom labels?” and even “How have custom labels changed over the last year?”

As a result, retailers and marketers can use the agent to directly ask questions and draw conclusions about their data. In an intuitive chat format, users can input queries like these:

• Which categories experienced the highest product assortment turnover during the last quarter?
• Which store locations experienced the greatest inventory volatility during the back-to-school shopping period last year?

You might also consider some simpler ones:

• What holiday optimizations should I consider making?
• Am I taking full advantage of my custom labels?
• What kinds of keywords can I add to my titles and descriptions to sell more on Meta?
• Did we do any seasonal updates for back-to-school last year?
• How is my product categorization? What options do I have to improve it?

Transform Insights Into Action

The agent can even identify and highlight trends that may not be readily evident, responding to more generic questions such as “What are three significant product data trends related to store-level inventory that occurred over the last quarter?”

Results may be returned in the form of charts and graphs (useful for periodic reviews), or downloadable files (useful as supplemental data sources layered into existing feeds). Users can also run queries and generate reports on a recurring basis to sustain ongoing analysis. In turn, these results can power workflows that inject your marketing strategy with fresh dynamism.