Data Feed Management
VersaFeed is a full-service data feed management firm that helps retailers list their inventory on popular shopping, social,
affiliate, and display advertising sites. VersaFeed manages the feed creation process from start to finish and works
directly with both merchants and agencies to fine tune product attributes, delivery methods, and overall strategy.
Optimize
VersaFeed utilizes the latest formats, technologies, and optimizations to ensure high quality feeds and maximum ROI.
Customize
VersaFeed's proprietary Feed Modifications provide the power and flexibility for implementing unique and precise business logic.
Monitor
VersaFeed actively monitors product data imports, feed uploads, and data quality reports to ensure clients have maximum visibility and coverage.
Power Tools
A complete set of tools, designed for power users.
Sophisticated yet intuitive interfaces give our clients the flexibility to succeed
in the ever-changing ecommerce sphere.
Imports
VersaFeed pulls from source feeds, databases, ecommerce platforms, even website crawls.
Mappings
View and change how source fields map into our internal database and feed fields.
Categorization
Custom rules and auto matching ensure products are accurately categorized per destination.
Modifications
Easily modify any field in any feed with automated rules using a sophisticated user interface.
Automated Rules
A framework of robust selection rules provide familiar interfaces for each tool application.
Exclusions
Remove products on the fly to alleviate policy restrictions and accommodate business rules.
On Demand
Import up-to-date product data on demand to analyze new feed modifications and other rules.
Timeline
An innovative tool to view changes to your data over time, compare various fields per date.
FeedBackSM
Monitor, diagnose, and fix critital issues and trends, pulled directly from your Google accounts.
Feed Modifications
The power of VersaFeed at your fingertips.
Choose between two distinct modification interfaces, depending on what you're trying to modify:
Freeform
Modify any field in any feed. Freeform mods can range from basic to highly advanced, with a large variety of modifications, including set, find & replace, calculations, and complex regular expressions. All rules execute on all items. Dynamically create new fields for use with other feed modifications and interfaces.
Single Field
An efficient way to segment your product data for Google Shopping Campaigns. All rules are applied to a single product attribute. Rules are executed from top to bottom, while each item can only match one rule. The items cascade from one rule onto the next until each match is found.
Select from above to see a sample of each feed modification interface.
Advanced Selections
Target products with extreme granularity and perform hi-tech operations on your data.
We provide every kind of selection technique imaginable for endless manipulation of your data.
If you can think of another way to segment your data, we'll add it!
Actions
Match types
Fields
Clients, Partners & Agencies
VersaFeed provides various features which cater to agencies and third-party consultants alike. Multi-client account linkages, bulk account discounts, and file-based rulesets for quick edits across multiple accounts.
Versafeed has been a keystone in building Sundance's feed-based advertising campaigns...
Sundance Catalog | sundancecatalog.com
