Data Feed Management
VersaFeed is a full-service data feed management firm connecting inventory from brands and retailers to channels in
Search, Shopping, Social, Display, LIA & more. The feed creation process is fully managed and works directly with both
merchants and agencies to fine tune product content, delivery methods, and resolve any data or platform issues.
We utilize the latest formats, technologies, and best-practice optimizations to ensure high quality feeds and maximum coverage.
Our proprietary Feed Modifications feature provides the power and flexibility for unique and precise changes and enhancements.
We actively monitor product data through all stages of the process, ensuring quality and accuracy, backed with decades of experience.
VersaFeed's full-service team can assist and implement any request.
For hands-on marketers, a login can be provided to
access powerful tools in the VersaFeed interface.
Product data can be accessed via FTP, database, API, website crawls or any combination thereof.
LIA tools handle enormous feeds efficiently while aligning with ever changing feed specifications.
Custom rules and automation ensure products are accurately categorized per channel.
Automated rules apply best practice enhancements and clean challenging data to optimize feeds.
Additional data sources can be leveraged to fill gaps and advance marketing strategies.
Products are easily removed to alleviate policy restrictions and accommodate business rules.
Ad hoc updates are processed on the fly to accommodate changes to product data or feed modifications.
Data can be compared over time to help isolate or explain shifts in performance and trends.
Specialists monitor, diagnose and resolve issues in real time to ensure account health and max coverage.
Retail & Brand Experience
VersaFeed works with agencies and directly with brands or retailers,
providing full-service management to become an extension of the marketing department.
VersaFeed has been a keystone in building Sundance's feed-based advertising campaigns...
Sundance Catalog | sundancecatalog.com