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We Are VersaFeed

Founded in 2007, VersaFeed is headquartered in San Francisco, CA. With over 150 merchants under active feed management, VersaFeed maintains an extensive server farm using Amazon cloud computing services.

VersaFeed generates thousands of feeds daily and can process product catalogs in the tens of millions of items.

Our team spans the US from coast to coast, composed of industry veterans with a minimum of 7 years experience in feed-based digital marketing.

Full-Service Product Feed Management for Enterprise Merchants, Brands & Agencies


17 Years of Feeds

2X longer than competitors

Seasoned Account Teams

Industry veterans

Engineering Focused

Customized solutions

Enterprise Tested

Valuable brands trust VersaFeed

Powerful Tech

Robust + versatile platform

Full Service

Onboarding + ongoing support

84% 5 Year Retention
98% Satisfaction Rate

Backed by decades of experience, our talented team of engineers pairs customized solutions with the latest advancements & optimizations to ensure accurate, high quality data feeds.


John Kleven

Chief Executive Officer, Co-Founder

John holds a degree in Computer Engineering from Cal Poly, San Luis Obispo. He is an entrepreneur at heart, and after contributing in key roles at various telecom startups (and senior positions at Sony Playstation) John ventured into the world of online networking, search engines, and data feeds. John has a passion for maximizing the efficiency of online ads and ensuring that product data management flows are seamless, accurate, and easy to understand. In his free time he enjoys traveling the world, butchering the Spanish language, cooking delicious meals, and spending time with his family and friends.


Andy Hund

Chief Solutions Officer, Co-Founder

Andy holds a degree in Computer Science with an emphasis in Web Programming. Prior to joining VersaFeed, he served on product teams of young startup companies, helping shape new product features and enhancements. Since inception, Andy has played a central role in the design and implementation of VersaFeed’s client portal and overall business strategy. He now oversees client services and solutions, while continuing to help shape the future of the VF product. In his free time, he enjoys adventuring with his family, catching up with the world of sports, and the occasional round of golf.


Mark Clifton

Chief Technology Officer

Mark holds a degree in Computer Science and a passion for all things tech. Mark joined VersaFeed in its infancy, and has been instrumental in its growth, overseeing all things IT, architecture, coding, and resource management. Mark has been heavily rooted in ecommerce and other API integration work for his entire career. He believes knowledge of the full stack is key to long term engineering success. Mark is a computer nerd at heart, taking pride in building and tweaking computer gaming systems, working on home-lab projects, and fixing computer issues for his VersaFeed coworkers, family and friends.


Over the last 17 years, VersaFeed has been grateful to partner with many of the world's leading ecommerce providers and SEM agencies.

These engagements have enabled VersaFeed to work with a variety of IR500 merchants, push the boundaries on data feed optimization, and help ensure that our clients are receiving maximum product visibility and cutting-edge feed optimizations.

VersaFeed offers agencies white-label services, various pricing discounts, and multi-client accounts for easier bulk management of your client portfolio. If you are an agency looking for a strong data feed partner, please contact us.


Delivering feeds to search engines, social platforms, affiliate networks & more

Our full-scale offering of omnichannel product feeds means your products can be anywhere—and everywhere—you want them to be.