A product feed audit can reveal opportunities for stronger advertising performance and better AI shopping readiness.
Your product feeds are live. Your ads are running. But when was the last time someone took a close look at how your product data could work harder?
For enterprise retailers and brands, a growing catalog brings more than additional products. It brings changing inventory, disconnected data sources, new channel requirements, and more opportunities for important details to get overlooked.
A feed can be accepted by a channel and still have room for improvement. Missing attributes, vague titles, underused promotion signals, and inconsistent categorization can limit how effectively your products reach shoppers.
VersaFeed’s free product feed audit helps you understand those gaps and where to focus next.
Start with your data and an experienced specialist
Our audits are performed by senior feed specialists who personally review your product data and Google Merchant Center setup.
We examine the feed alongside account settings, shipping configurations, feed rules, supplemental data, and program participation. That broader view helps us identify problems that may be missed when each component is reviewed separately.
The goal is to connect findings to business impact and give your team useful recommendations.
Find opportunities beyond error resolution
Resolving disapprovals matters. So does improving the data behind products that are already eligible to appear. Our review looks for opportunities such as:
- More informative product listings: Titles, descriptions, and attributes that better communicate what makes each product relevant.
- Stronger merchandising signals: Pricing, promotions, shipping information, and eligible annotations that help shoppers evaluate your offer.
- Better campaign organization: Product categories and custom labels that support more useful segmentation.
- Gaps in product coverage: Issues that may keep parts of your catalog from reaching shoppers.
Google’s Merchant Excellence Report adds benchmarking context, helping us identify areas where your product data has room to improve.
Assess your readiness for AI shopping
As product discovery expands into conversational shopping experiences, the depth and clarity of your product information deserve closer attention.
We look for gaps in descriptions, product details, and other relevant attributes that could make your catalog more useful to these experiences. We also identify where AI enrichment, guided by feed specialists, could help improve existing content or fill missing fields.
This gives your team a practical starting point for AI readiness alongside the work that supports your current advertising channels.
Leave with a clear plan
You receive a prioritized findings spreadsheet with business impact, recommended fixes, and ownership, plus an executive summary and VersaFeed product feed rating.
The specialist who conducted your audit walks you through the results live, so your team can ask questions and discuss the recommendations. You keep the deliverables and can act on them with your internal team, agency, or feed partner.
For new prospects, getting started requires a mutual nondisclosure agreement, read-only access to Google Merchant Center and your Google Ads ID. The audit is complimentary, with no obligation.
Your product data is a performance asset. An audit helps you see where to invest in it next. Request one today!