VersaFeed now supports Amazon Shop Direct through a direct product feed integration, helping eligible merchants connect with shoppers searching for their products and bring shoppers to merchants’ websites to buy.
VersaFeed’s listing is live in Amazon’s new Shop Direct Merchant Workspace. Approved merchants can select VersaFeed to connect their catalogs to the program, with our team handling product data mapping and automated feed delivery.
Reach shoppers who are already looking for your products
Shop Direct helps customers find products from other merchants when those products aren’t currently sold in Amazon’s store. Shoppers select a Shop Direct listing and follow a link to the merchant’s website to review the item and complete their purchase.
A shopper searching for your product. A direct path to your store.
For marketers, that’s the reason to consider Shop Direct: an opportunity to reach customers during a product search and bring them to the page where they can buy. The merchant handles checkout, fulfillment, returns, and customer service.
Some products may be eligible for Amazon’s agentic buying tool, Buy for Me, which allows Amazon to purchase from the merchant’s website on a shopper’s behalf.
How Shop Direct works with VersaFeed
Getting connected starts with Amazon’s merchant review. Once approved, merchants can use VersaFeed to manage the catalog connection:
- Confirm eligibility. Amazon curates Shop Direct selection and considers merchants based on factors such as product category, customer experience and website requirements. The program serves eligible U.S.-based merchants selling physical products on a direct-to-consumer website.
- Authorize the connection. Approved merchants select VersaFeed in Amazon’s Shop Direct Merchant Workspace and authorize access.
- Submit the catalog. VersaFeed maps product data to Amazon’s requirements and delivers it through our direct Selling Partner API integration.
- Maintain the feed. Automated delivery sends updates to product details, pricing, and availability. Our specialists manage the feed and address data or delivery issues.
For existing VersaFeed clients, this extends the feed management work we already do. Your team can add another product discovery channel without building and maintaining a separate feed integration.
Amazon curates which products appear in Shop Direct, so participation does not guarantee placement or traffic. Keeping product information aligned with your website helps shoppers find accurate prices and availability when they click through.
For merchants evaluating the program, start with eligibility and catalog readiness. Shop Direct offers another opportunity to turn product searches into visits to your store, supported by the product data you already maintain.
Connect to Amazon Shop Direct with VersaFeed
Contact your VersaFeed representative or get in touch today to discuss eligibility and setup.