A product feed audit from VersaFeed isn't just a report, it's a competitive edge. Unlike machine-generated graders that simply echo product diagnostics, our audits are led by seasoned product feed experts who personally analyze your data …
OpenAI’s Product Feed campaigns , now available in beta, allow advertisers to upload a product catalog and run ads directly from that feed. For retailers, this is an exciting step toward conversational commerce, but there are a few import…
Google provides some of the most valuable product listing KPIs and diagnostic data available. Here’s how to put those insights to work using VersaFeed’s suite of proprietary feed integrations to maintain high ad quality and maximize Shopp…
Regional Availability and Pricing can be a useful setup for retailers with region-specific pricing or availability. But the implementation has a few hidden limits. One of them is the “Too Many Regional Settings” error in Google Merchant C…
Pinterest shopping ads are built on product catalog data. That makes feed quality, not just creative quality, a major factor in how effectively retailers can activate new ad formats. Pinterest supports several shopping ad formats after a …
Product disapprovals and warnings in Google Merchant Center can quickly reduce product visibility across Shopping ads and free listings. Google reviews submitted product data to confirm that it matches the product information on your webs…
Custom labels are one of the most useful levers in product feed management, but most brands stop at basic segmentation. The strongest programs use custom labels to control spend based on inventory health, size availability, margin, perfor…
Google gives merchants an underused way to add more context to product listings: the video_link attribute. It lets you attach product videos directly to feed data so shoppers can see the item from different angles or watch it in use. That…
While many retailers are stuck in a frenzy over ChatGPT, Google Gemini and its associated AI surfaces offer a semi-direct path to listing your products right now. By simply submitting a standard Google Merchant Center feed, your products …
In this fourth part of our wine and spirits series , we’ll look at rules and regulations—both legal and platform-level. For wine and spirits merchants, compliance is not a side topic. Legal restrictions and channel policies can shape where…
In Part 2 of our wine and spirits series , we focused on improving your product feed . Once your data is in good shape, the next question is where to send it. In this third part, we’ll outline a practical channel mix for wine and spirits m…
In Part 1 of our series , we covered how to protect your ad budget by cutting low-intent traffic, excluding the wrong products, and sharpening your geo strategy. In this second part, we’ll look at the data itself. For wine and spirits merc…
Wine & spirits are one of the toughest verticals in e-commerce: complex regulations, uneven margins, and highly variable intent. VersaFeed has supported wine merchants for over 15 years, and one pattern is constant—if you don’t monitor RO…
