Google provides some of the most valuable product listing KPIs and diagnostic data available. Here’s how to put those insights to work using VersaFeed’s suite of proprietary feed integrations to maintain high ad quality and maximize Shopping Ads performance.
The VersaFeed FeedBack tool allows merchants to seamlessly merge Google reporting data into their product feeds, aggregating KPIs, identifying data gaps and errors, and applying dynamic updates and optimizations based on Google performance signals.
Here are our account managers’ favorite high-impact FeedBack applications:
Google Merchant Center Diagnostics
Resolve Warnings Automatically with Dynamic Feed Modifications
- Use Google Merchant Center diagnostics to trigger automatic feed improvements. For example, the Merchant Center “Image Too Small” warning can trigger updates to image dimension parameters within product image URLs, helping improve image quality and maintain compliance with Google requirements.
Google Merchant Center Custom Reports
Price Competitiveness
- Through a direct integration with Google’s Price Competitiveness report, you can dynamically assign custom labels to items priced at or below benchmark. These flagged products are then funneled into designated shopping campaigns with aggressive bid strategies and higher budgets to scale volume. This strategy has been proven to drive a triple digit revenue lift.
Popular Products, Categories, and Brands
- Stay ahead of trends and capitalize on demand by leveraging Merchant Center Popular Products reports. FeedBack can seamlessly apply up-to-date segmentation to your product feed, enabling more effective bidding, merchandising, and campaign management.
Google Ads KPIs
High and Low Performers
- Use engagement and conversion metrics to dynamically create campaign segments that drive revenue growth. Impression and click data can also be used to identify opportunities for increasing top-of-funnel visibility and awareness.
Best Sellers (Conversions)
- Leverage Google Ads conversion data to inform product promotion across additional marketing channels. For example, FeedBack can be used to dynamically tag best-selling products with custom labels for segmentation into paid social campaigns and other online marketing initiatives.
Results-driven performance marketing starts with reliable data. VersaFeed’s proprietary data integrations transform Google reporting into actionable feed optimizations, helping merchants improve product visibility, increase efficiency, and drive stronger ecommerce performance.