A product feed audit from VersaFeed isn't just a report, it's a competitive edge. Unlike machine-generated graders that simply echo product diagnostics, our audits are led by seasoned product feed experts who personally analyze your data …
Custom labels are one of the most useful levers in product feed management, but most brands stop at basic segmentation. The strongest programs use custom labels to control spend based on inventory health, size availability, margin, perfor…
Google gives merchants an underused way to add more context to product listings: the video_link attribute. It lets you attach product videos directly to feed data so shoppers can see the item from different angles or watch it in use. That…
In late 2025, Google announced that it could provide your business with an agentic "sales associate" linked directly from the Google search results, free of charge. You can try it out by searching for participating retailers on Google, li…
The Merchant Excellence Report (MER) is one of Google’s most actionable data insight tools for assessing feed health and uncovering growth opportunities. By examining the industry benchmarks and optimization insights in this report, adver…
Schema.org markup is often treated as an SEO tool — but for Google Shopping Ads, it’s a critical foundation for stability. Google uses multiple crawlers to power Shopping Ads, including a Structured Data bot that reads a site’s HTML for S…
Google’s Brand Profile is becoming a high-value SERP asset—one that now consolidates brand descriptions, imagery, promotions, loyalty benefits, and core business details directly inside Google Merchant Center. When a user searches a brand…
Google Merchant Center Next just rolled out a few subtle but impactful UI adjustments — and they make the platform far more workable for data feed managers. The once-static navigation “Sections” are now collapsible , helping clear away mu…
Google Merchant Promotions are an exciting way to help showcase the deal and help you stand out against the competition on the SERP with a special annotation. However, getting the Merchant Promotion set-up in the feed and in the GMC UI it…
Tempted by Shopify's apps for product feed syndication? Our observation as a data feed provider suggests that these options can sometimes lead to problems and suboptimal data outputs. If you're contemplating a switch to a Shopify direct ap…
Google is launching a new pilot program to create videos directly from your product images, descriptions, and logos included in your product data feed in Google Merchant Center . Google selects merchants for this pilot and sends them an em…
With digital grocery sales on the rise ( predicted to account for 20% of all grocery sales by 2026 ), retailers need to ensure they are keeping up. Google and Meta both offer support for product feed/catalog driven ads that not only help …
Find the official Google full recap here or watch it for yourself on YouTube . Here's our quick take on the Shopping Ads/Product Feed announcements from Google Marketing Live this year: 3 New Shopping Ad Formats Introduced: Video Highlight…
An image is worth a thousand words – but extracting those words can be a royal pain! How many times do clients have excellent product images but lackluster descriptions, or even missing color/material/pattern data? We're pleased to announ…
San Francisco, CA, November 28th, 2023: VersaFeed, a leading ad-tech provider for ecommerce retailers, today announces a new feature to its proprietary product data feed management platform: ChatGPT integration . The first product feed co…
After much anticipation, Google is now offering beauty brands a way to interact virtually with their mobile shoppers via Free Listings and Shopping Ads. AR beauty features were introduced nearly three years ago; however, only recently has…
VersaFeed is taking custom label strategies to the next level by integrating with Google Merchant Center’s Market Insights retail data. Both the Price Competitiveness and Best Sellers reports are currently available within the Merchant Cen…
We've aggregated the most common PLA badges and annotations for you in the graphic above to identify their official names and we’ve covered each in detail within one of our blog articles. As always, our blogs are intended to give you meani…
Google makes it easy to take advantage of badges on Shopping ads and Free Listings promoting Local products. Consumers will see Local Shopping ads when the item they’re searching for is available nearby. Google lets you know it's a Local a…
With back-to-school (BTS) spending expected to reach a new high in 2023 , advertisers need to ensure their online digital ad strategy is prepared to capture as many purchases as possible. Here are some specific tips for the feed driven pr…
Buy on Google will be sunsetting September 26, 2023. Here’s what you need to know: Current participants: No action is needed. Listings on Search or Shopping will cease to show the Buy on Google option as of 9/26/23. You can terminate part…
