A product feed audit can reveal opportunities for stronger advertising performance and better AI shopping readiness. Your product feeds are live. Your ads are running. But when was the last time someone took a close look at how your produ…
Some products belong in your catalog but don’t justify continued Shopping ad spend. Low returns, thin margins, and missing popular sizes can all make a product a poor candidate for paid promotion. Google’s excluded_destination attribute l…
Google free listings and paid Shopping ads both help retailers surface products across Google, but they serve different purposes. Free listings provide product visibility without media cost and can appear across Search, Shopping, Images, …
Google is raising the minimum image resolution for products submitted to Merchant Center. Beginning January 31, 2027, all primary and additional product images must be at least 500 × 500 pixels. Merchant Center began displaying warnings f…
We've heard this was coming, and now it's here. VersaFeed can confirm that AI Performance reporting is officially live for a small pool of retailers inside Google Merchant Center (Analytics > Products > AI performance). It likely helps if…
It’s common practice that when a client wants to update their existing images for a product, they simply swap out what’s currently in place without updating the image URL in any way. The issue is that paid media vendors cache the images a…
Google provides some of the most valuable product listing KPIs and diagnostic data available. Here’s how to put those insights to work using VersaFeed’s suite of proprietary feed integrations to maintain high ad quality and maximize Shopp…
Regional Availability and Pricing can be a useful setup for retailers with region-specific pricing or availability. But the implementation has a few hidden limits. One of them is the “Too Many Regional Settings” error in Google Merchant C…
Tempted by Shopify's apps for product feed syndication? Our observation as a data feed provider suggests that these options can sometimes lead to problems and suboptimal data outputs. If you're contemplating a switch to a Shopify direct ap…
Google Merchant Center gives retailers several ways to show discounts, but they are not interchangeable. Choosing the wrong setup can create pricing mismatches, missed annotations, or confusing customer experiences. Here’s how to use each…
Product disapprovals and warnings in Google Merchant Center can quickly reduce product visibility across Shopping ads and free listings. Google reviews submitted product data to confirm that it matches the product information on your webs…
Custom labels are one of the most useful levers in product feed management, but most brands stop at basic segmentation. The strongest programs use custom labels to control spend based on inventory health, size availability, margin, perfor…
Google gives merchants an underused way to add more context to product listings: the video_link attribute. It lets you attach product videos directly to feed data so shoppers can see the item from different angles or watch it in use. That…
In late 2025, Google announced that it could provide your business with an agentic "sales associate" linked directly from the Google search results, free of charge. You can try it out by searching for participating retailers on Google, li…
The Merchant Excellence Report (MER) is one of Google’s most actionable data insight tools for assessing feed health and uncovering growth opportunities. By examining the industry benchmarks and optimization insights in this report, adver…
Schema.org markup is often treated as an SEO tool — but for Google Shopping Ads, it’s a critical foundation for stability. Google uses multiple crawlers to power Shopping Ads, including a Structured Data bot that reads a site’s HTML for S…
Google’s Brand Profile is becoming a high-value SERP asset—one that now consolidates brand descriptions, imagery, promotions, loyalty benefits, and core business details directly inside Google Merchant Center. When a user searches a brand…
Google Merchant Center Next just rolled out a few subtle but impactful UI adjustments — and they make the platform far more workable for data feed managers. The once-static navigation “Sections” are now collapsible , helping clear away mu…
Google Merchant Promotions are an exciting way to help showcase the deal and help you stand out against the competition on the SERP with a special annotation. However, getting the Merchant Promotion set-up in the feed and in the GMC UI it…
Google is launching a new pilot program to create videos directly from your product images, descriptions, and logos included in your product data feed in Google Merchant Center . Google selects merchants for this pilot and sends them an em…
With digital grocery sales on the rise ( predicted to account for 20% of all grocery sales by 2026 ), retailers need to ensure they are keeping up. Google and Meta both offer support for product feed/catalog driven ads that not only help …
