May 05

Highlighting Shipping on Google

As Google continues to increase the visibility of product delivery options across Search and Shopping, here are a few ways to make sure your shipping options are highlighted accurately for potential customers:

Free Shipping Annotation
Products with a Shipping rate of $0 set up in the Shipping rate table within Google Merchant Center are eligible to show "Free Shipping" on Shopping ads and/or Free Listings.

Shipping Time Annotations
Delivery time can be an important factor in customers evaluating a possible purchase. Google can help estimate your shipping speed (see here) or you are able to use carrier-calculated shipping times in GMC shipping settings to dynamically calculate delivery dates based on origin and destination zip codes (see here).

Free & Fast Shipping Badge
Some merchants may qualify for the Google Shopping Free & Fast badge on PLAs by meeting certain landing page and shipping speed requirements.

To enable the Free & Fast Shipping Badge:
1. Configure shipping and handling speeds in GMC settings to meet Free & Fast requirements (delivery in 3 days or fewer)
2. Ensure checkout includes a free shipping option with a shipping speed of 3 days or less
3. Submit shipping information for verification by Google

Google Product Search Google Best Practices Product Extensions Product Listing Ads Google Shopping Google Ad Annotations