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May 05 2023

Highlighting Shipping on Google

As Google continues to increase the visibility of product delivery options across Search and Shopping, here are a few ways to make sure your shipping options are highlighted accurately for potential customers:

Free Shipping Annotation

Products with a Shipping rate of $0 set up in the Shipping rate table within Google Merchant Center are eligible to show "Free Shipping" on Shopping ads and/or Free Listings.

Shipping Time Annotations

Delivery time can be an important factor in customers evaluating a possible purchase. Google can help estimate your shipping speed (see here) or you are able to use carrier-calculated shipping times in GMC shipping settings to dynamically calculate delivery dates based on origin and destination zip codes (see here).

Free & Fast Shipping Badge

Some merchants may qualify for the Google Shopping Free & Fast badge on PLAs by meeting certain landing page and shipping speed requirements.

To enable the Free & Fast Shipping Badge:

  1. Configure shipping and handling speeds in GMC settings to meet Free & Fast requirements (delivery in 3 days or fewer).
  2. Ensure checkout includes a free shipping option with a shipping speed of 3 days or less.
  3. Submit shipping information for verification by Google.