Merchant Promotion vs Sale Price Annotations / Badge
Google steadily introduces enhancements to Shopping ads and before you can execute, you have to know how to choose the right approach. When product prices are discounted during a sale, there are 2 common options that websites will utilize to communicate the price cut. Taking a look at the product landing page can typically clue you in on what to do next to ensure that your ads effectively promote this offer.
Discount Shown on Landing Pages = Sale Price Annotations / Badge
- When the price discount is shown on the landing page, you will need to pass the original and sale price values over to Google in the product data feed for the Sale Price Annotation & Badge to appear on the ad.