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Oct 26 2021

How to Set Up a Google Merchant Promotion

Check Eligibility

Google Merchant Promotions are only applicable to use in certain situations. See the comprehensive list of Promotion Policies. Quick points:

Set up Promotion in GMC

The promotion details will need to be set up directly in the Google Merchant Center account within the Promotional Builder tool. Link to GMC here.

If the promotion is a SPECIFIC PRODUCT promotion, then VersaFeed can map the submitted promotion_ID to the eligible products in the feed.

Add Promotion_ID in Data Feed

Send us an email with the promotion_id and the eligible products — this might be a list of categories, list of SKUs, or just products with a sale price. See example request below:

Tips for Promotions