The 2025 holiday season will see nearly half of all shoppers actively seeking competitive prices and take advantage of major sales events , according to Google's Holiday Essentials report. Consumers are motivated by discounts, with 32% ma…
Google has rolled out a new feature for retailers that could be a game changer: Pickup Later . Advertisers will have the ability to showcase items that are not currently in stock at a nearby store, but can be purchased online and shipped …
Google Shopping Ads just got more precise! Google has recently introduced Local Inventory Custom Labels which is a brand new capability for Local Inventory Feeds . VersaFeed is proud to be an early participant in this pilot. This developm…
Google's pickup options in product feeds are no longer just for Local Inventory Ads (LIA) clients. Understanding what's eligible and how to implement these are critical in keeping up with the competition in the Google Shopping space. Pick…
In the paid shopping world, Google continues to be the first channel launched and prioritized for marketing budget. Google’s market share dominates at 87.34% but Bing’s 10.15% has a lot to offer and here’s why you should consider also car…
For brick-and-mortar retailers, Local Inventory Ads are pivotal in bridging the gap between online searches and in-store purchases. These ads inform potential customers of the availability of products at nearby physical stores. Google, th…
Are grocery retailers making the most of their digital advertising opportunities? Our research suggests there's significant untapped potential in the market. In our latest study, we analyzed 28 major U.S. grocery chains, examining their e…
While Local Inventory Ads (LIA) and Regional Availability and Pricing (RAAP) feeds generally address completely different use cases, today we'll explore how they actually can overlap—and why that overlap often confuses advertisers. Conten…
VersaFeed clients wonder: when does it become truly necessary to implement Regional Availability & Pricing (RAAP)? It's a great question, because some of the RAAP functionality is indeed already baked into normal Google Merchant Center (G…
Creative Solutions for Running Location-Based Ads (e.g., “RAAP”) on Platforms Like TikTok, Pinterest, Snap, and Others While platforms like Google and Meta provide native solutions for running targeted local ads through Regional Availabil…
How to Leverage Classic PLAs, Local Inventory Ads, and Regional Availability and Pricing to Maximize Your Reach on Google Shopping Clients use VersaFeed to publish their product data on Google through one of three primary methods, each wi…
An essential part of launching Google Local Inventory Ads (LIA) for grocery retailers is ensuring that your landing pages meet Google's specific requirements. Whether you choose a Google-hosted option or manage your own store-specific pro…
Google Local Merchant Promotions for Grocery: Stand Out in Local Shopping Ads When customers search for grocery products on Google, they see local shopping ad results, annotated to show availability at nearby stores. This makes it easy fo…
With digital grocery sales on the rise ( predicted to account for 20% of all grocery sales by 2026 ), retailers need to ensure they are keeping up. Google and Meta both offer support for product feed/catalog driven ads that not only help …
How often do A/B tests run only to yield inconclusive data? Especially in the data feed and PLA world, the problem is prevalent. VersaFeed's new Dynamic Experiment solution solves this problem once and for all. Our dynamic system will rot…
VersaFeed is taking custom label strategies to the next level by integrating with Google Merchant Center’s Market Insights retail data. Both the Price Competitiveness and Best Sellers reports are currently available within the Merchant Cen…
We've aggregated the most common PLA badges and annotations for you in the graphic above to identify their official names and we’ve covered each in detail within one of our blog articles. As always, our blogs are intended to give you meani…
Google makes it easy to take advantage of badges on Shopping ads and Free Listings promoting Local products. Consumers will see Local Shopping ads when the item they’re searching for is available nearby. Google lets you know it's a Local a…
There are many ways Google highlights products when their prices change - specifically lower. The Sale badge and Special Offer annotation (aka Merchant Promotion) do a great job showcasing temporary price cuts on items. But there’s another…
With inflation top-of-mind for both merchants and customers, maintaining a loyal base of customers is more crucial than ever in the ecommerce space. Loyalty, however, does not mean you still won’t have to fight to keep those customers. Her…
Google has been steering advertisers for years now towards the Merchant Hosted Local Storefront, even providing them with 2 options: Basic and Full . Here, we will be covering details around the rarely talked about Google Hosted Local Stor…
