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Aug 02 2023

Local Inventory Ads Badge + Annotations

Google makes it easy to take advantage of badges on Shopping ads and Free Listings promoting Local products. Consumers will see Local Shopping ads when the item they’re searching for is available nearby. Google lets you know it's a Local ad by using the following badges:

In store

Products with this badge on the ad indicate to customers that they can purchase this product in a store that is close to where they are physically located at the moment of the search. Google uses geo-location tracking to pin-point users’ location and then relies on a combination of Google Business addresses and local inventory feed information to power the ads. More info:

Pick up today

COVID accelerated the “Buy Online Pickup in Store” (BOPIS) movement for retailers. When a purchase can be made on the PDP but the consumer can pick it up at the nearby store vs. having to wait for it to be shipped, Google will add “Pick up today” to the product listing.  More info: