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Jul 20 2023

Shopping Feed Tips for a Smooth BTS Season

With back-to-school (BTS) spending expected to reach a new high in 2023, advertisers need to ensure their online digital ad strategy is prepared to capture as many purchases as possible.

Here are some specific tips for the feed driven product ads to get you ahead of the game:

Highlight promotions and special deals across Search and Social campaigns

Use lifestyle images in product ads, especially for items in apparel, accessories and shoes categories

Add your complete shipping and return policy to Google Merchant Center

Check your product feed for accurate product categories, titles, descriptions and identifiers (GTINs/UPCs/barcodes)