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Oct 10 2022

Getting the Most out of Social Shopping Feeds

As shoppable ads continue to grow their share of social media ad space it is becoming increasingly important for marketers to ensure that their product feeds are fully optimized specifically for social media ad platforms.

Meta has led the charge integrating shoppable content into social ad campaigns, and their Commerce Manager remains the standard for most social media shopping ads platforms. With Meta’s feed recommendations in mind, here’s a handy list of some of the most impactful areas to audit and optimize in your social media product feeds.

    • Ensure your pixel is configured to capture the maximum number of site visitors and cart abandoners for you to re-target
    • Aim for a match rate of at least 90% across View, Add to Cart, and Purchase events.
    • Pixel helper can help you identify and troubleshoot match rate issues to make sure you are mapping the correct product identifiers in the feed and in the pixel configuration.
    • Make it easy for your customers to convert; as we move toward a more shoppable ad experience, social media is expanding into a conversion tactic alongside brand awareness and re-targeting.
    • Enabling checkout can help create a consistent shopping experience for your brand across the advertising media ecosystem.