The 2025 holiday season will see nearly half of all shoppers actively seeking competitive prices and take advantage of major sales events , according to Google's Holiday Essentials report. Consumers are motivated by discounts, with 32% ma…
Meta has introduced an update to a feature for Advantage+ Catalog ads: dynamic overlays , similar to Google Shopping's automatic badging. Dynamic Overlays allow advertisers to highlight discounts, price drops, and sale prices directly on …
Google has rolled out a new feature for retailers that could be a game changer: Pickup Later . Advertisers will have the ability to showcase items that are not currently in stock at a nearby store, but can be purchased online and shipped …
Google has launched a new promotion, the 1st Order Promotion , aimed at attracting new customers. Similar to the loyalty program's shipping annotation , this offer is based on audiences and highlights a promotion via a hyperlink annotatio…
New Google Feature: Highlight Loyalty Member Benefits in Shopping Ads Retailers with loyalty programs offering special pricing and shipping now have a powerful new tool. Google allows you to showcase these member perks directly within you…
Working closely with agencies, we get a lot of requests during planning phases, to provide recommendations using a good/better/best (or crawl/walk/run) framework to grow their programs. See below for how we would break down these recommen…
In the paid shopping world, Google continues to be the first channel launched and prioritized for marketing budget. Google’s market share dominates at 87.34% but Bing’s 10.15% has a lot to offer and here’s why you should consider also car…
As Google continues to increase the visibility of product delivery options across Search and Shopping, here are a few ways to make sure your shipping options are highlighted accurately for potential customers: Free Shipping Annotation Prod…
Google steadily introduces enhancements to Shopping ads, and before you can execute, you have to know how to choose the right approach. When product prices are discounted during a sale, there are 2 common options that websites will utilize…
