The 2025 holiday season will see nearly half of all shoppers actively seeking competitive prices and take advantage of major sales events , according to Google's Holiday Essentials report. Consumers are motivated by discounts, with 32% ma…
Meta has introduced an update to a feature for Advantage+ Catalog ads: dynamic overlays , similar to Google Shopping's automatic badging. Dynamic Overlays allow advertisers to highlight discounts, price drops, and sale prices directly on …
Google has rolled out a new feature for retailers that could be a game changer: Pickup Later . Advertisers will have the ability to showcase items that are not currently in stock at a nearby store, but can be purchased online and shipped …
Google has launched a new promotion, the 1st Order Promotion , aimed at attracting new customers. Similar to the loyalty program's shipping annotation , this offer is based on audiences and highlights a promotion via a hyperlink annotatio…
Google steadily introduces enhancements to Shopping ads, and before you can execute, you have to know how to choose the right approach. When product prices are discounted during a sale, there are 2 common options that websites will utilize…
