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May 28 2024

What You Need to Know for Shopping Ads from GML '24

Find the official Google full recap here or watch it for yourself on YouTube. Here's our quick take on the Shopping Ads/Product Feed announcements from Google Marketing Live this year:

3 New Shopping Ad Formats Introduced:

Video Highlights

VTO for apparel


More Updates for Shopping Ads:

Visually Inspire consumers with Shopping ads in Google Lens and Circle to Search results

Automated Product Highlights

  • Animated Image Ads for Demand Gen with Product Feeds will utilize product images pulled from your feed to animate and consolidate into one ad unit. Google claims advertisers that have added their product feed to their Demand Gen campaigns have seen 33% more conversions at a similar CPA.

See How VersaFeed Help You Make the Most of These Updates

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