Pinterest shopping ads are built on product catalog data. That makes feed quality, not just creative quality, a major factor in how effectively retailers can activate new ad formats.
Pinterest supports several shopping ad formats after a retailer uploads a product catalog, including standard shopping ads, video shopping ads, personalized collections ads, and carousel shopping ads. Video shopping ads use a product-related video clip to promote a relevant item to Pinterest users based on their interests.
For retailers already investing in richer product content, this creates a clear opportunity: make video assets available directly in the product feed.
What retailers should do next
Pinterest’s guidance is straightforward: use the video_link field when preparing your data source for video shopping ad campaigns. Pinterest also recommends adding “video” to the product group name so teams can identify video-enabled product groups during campaign setup.
Retailers should start with a focused rollout instead of trying to add video across the full catalog at once:
- Prioritize high-value SKUs. Start with best sellers, seasonal products, private-label items, and products with strong visual differentiation.
- Audit video availability. Identify which products already have usable product videos and which need asset cleanup.
- Validate feed formatting. Make sure video URLs are populated correctly and remain accessible to Pinterest.
- Segment product groups. Create clear video-enabled product groups so campaign teams can find and test them quickly.
- Watch performance separately. Compare video-enabled groups against static-image groups to evaluate impact on engagement and conversion quality.
Pinterest says that if an item has both a static image and a video, the video will be promoted in the shopping ad. That makes feed governance important. A bad, broken, or mismatched video link can affect how the product shows up.
The strategic takeaway
Video shopping ads are another example of product feeds becoming creative infrastructure. Retailers that maintain complete, accurate, and channel-ready attributes can activate new opportunities faster.
VersaFeed helps retailers keep product feeds optimized, compliant, and ready for new channel features like Pinterest video shopping ads. Request pricing or schedule a demo to see how we can support your Pinterest feed strategy.