A product feed audit can reveal opportunities for stronger advertising performance and better AI shopping readiness. Your product feeds are live. Your ads are running. But when was the last time someone took a close look at how your produ…
Some products belong in your catalog but don’t justify continued Shopping ad spend. Low returns, thin margins, and missing popular sizes can all make a product a poor candidate for paid promotion. Google’s excluded_destination attribute l…
Pinterest shopping ads are built on product catalog data. That makes feed quality, not just creative quality, a major factor in how effectively retailers can activate new ad formats. Pinterest supports several shopping ad formats after a …
Product disapprovals and warnings in Google Merchant Center can quickly reduce product visibility across Shopping ads and free listings. Google reviews submitted product data to confirm that it matches the product information on your webs…
Custom labels are one of the most useful levers in product feed management, but most brands stop at basic segmentation. The strongest programs use custom labels to control spend based on inventory health, size availability, margin, perfor…
Google gives merchants an underused way to add more context to product listings: the video_link attribute. It lets you attach product videos directly to feed data so shoppers can see the item from different angles or watch it in use. That…
While many retailers are stuck in a frenzy over ChatGPT, Google Gemini and its associated AI surfaces offer a semi-direct path to listing your products right now. By simply submitting a standard Google Merchant Center feed, your products …
Your products have a lot more attributes than just "size", "color", "material" and the like. But how can you easily find them all and include them in your feeds, site search, and other ecomm areas? As with all things in 2025, the answer d…
