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Jun 26 2024

Feed Driven Product Ads for Grocery

With digital grocery sales on the rise (predicted to account for 20% of all grocery sales by 2026), retailers need to ensure they are keeping up. Google and Meta both offer support for product feed/catalog driven ads that not only help dri…

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Oct 11 2024

To [structured_title] or [title], That is the Question

With Google’s recent Google Merchant Center specification update, merchants using AI-generated product titles are now being asked to submit them via the new [structured_title] attribute, instead of the traditional [title] field. But …

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Oct 02 2024

Google Local Merchant Promotions for Grocery: Stand Out in Local Shopping Ads

When customers search for grocery products on Google, they see local shopping ad results, annotated to show availability at nearby stores. This makes it easy for them to compare prices across all visible shopping ads in the carousel. While…

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Sep 24 2024

Is the Shopify Native Channel Sync Right for You?

Tempted by Shopify's apps for product feed syndication? Our observation as a data feed provider suggests that these options can sometimes lead to problems and suboptimal data outputs. If you're contemplating a switch to a Shopify direct ap…

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May 28 2024

What You Need to Know for Shopping Ads from GML '24

Find the official Google full recap here or watch it for yourself on YouTube. Here's our quick take on the Shopping Ads/Product Feed announcements from Google Marketing Live this year: 3 New Shopping Ad Formats Introduced: Video Highli…

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Apr 16 2024

Why Advertisers Should Leverage Google's Loyalty Program

Top 10 Essentials to Google's Loyalty ProgramIn the competitive digital advertising arena, capturing and retaining customer interest is paramount. Google’s loyalty program not only strengthens customer retention but also significantly enha…

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Jan 23 2024

AI Language Translations for Product Feeds

Translating product titles into relevant languages for targeted locations and users is a Google Best Practice and is likely to yield a stronger CTR.Google allows separate feeds to be uploaded for different languages, but keep in mind, your…

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Oct 05 2023

Using ChatGPT to Enhance Google & Social Feeds

With ChatGPT becoming ubiquitous across the digital landscape, VersaFeed researched the most effective ways to integrate this tech into paid media data feeds. Our early testing indicates that product titles, categories, and descriptions ca…

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Oct 05 2023

New Feature: VersaFeed ChatGPT Integration

VersaFeed is thrilled to announce our new integration with ChatGPT for data feed optimization!Merchants and brands using VersaFeed can now utilize ChatGPT to rewrite product titles, descriptions, and categories straight from the VersaFeed.…

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Sep 20 2023

Is Amazon Right for Your Business?

Each year, VersaFeed helps businesses explore the Amazon Marketplace and evaluate the challenges it presents.  We even maintain a list of marketplace providers that we partner with. However, many businesses decide the risk is no…

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Sep 18 2023

Integrating Your Catalog with Amazon and Other Marketplaces

VersaFeed believes that keeping data feed companies and marketplace integrators separate is in everyone's best interest. These two types of channels require very different tech, and merchants deserve a best-in-class solution for feeds AND …

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Aug 08 2023

Shopping Ads Badges and Annotations Guide

We’ve aggregated the most common PLA badges and annotations for you in the graphic above to identify their official names and we’ve covered each in detail within one of our blog articles. As always, our blogs are intended to g…

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Aug 02 2023

Local Inventory Ads Badge + Annotations

Google makes it easy to take advantage of badges on Shopping ads and Free Listings promoting Local products. Consumers will see Local Shopping ads when the item they’re searching for is available nearby. Google lets you know it's a L…

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Jul 20 2023

Shopping Feed Tips for a Smooth BTS Season

With back-to-school (BTS) spending expected to reach a new high in 2023, advertisers need to ensure their online digital ad strategy is prepared to capture as many purchases as possible.Here are some specific tips for the feed driven produ…

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Jun 30 2023

Buy on Google Ending

Buy on Google will be sunsetting September 26, 2023.Here’s what you need to know:No action is needed.Listings on Search or Shopping will cease to show the Buy on Google option as of 9/26/23.You can terminate participation in this program s…

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Jun 30 2023

Return Annotation for Google Shopping Ads

The Returns annotation has become a common Shopping Ad element this past year. Google first required the return policy to be set up in the Google Merchant Center to showcase on Shopping Ads but slowly started trying to estimate for brands …

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Jun 05 2023

Product Ratings for Shopping Ads & Free Listings

Google can show star ratings annotations on Shopping Ads and Free Listings for products offered by eligible advertisers - officially referred to as Product Ratings. Both the product and advertiser must meet certain requirements to be eligi…

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May 05 2023

Highlighting Shipping on Google

As Google continues to increase the visibility of product delivery options across Search and Shopping, here are a few ways to make sure your shipping options are highlighted accurately for potential customers: Free Shipping Annotation …

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Mar 20 2023

Price Drop Badge/Annotation on Google

There are many ways Google highlights products when their prices change - specifically lower. The Sale badge and Special Offer annotation (aka Merchant Promotion) do a great job showcasing temporary price cuts on items. But there’s …

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Mar 03 2023

Supporting Customer Retention with PLA

With inflation top-of-mind for both merchants and customers, maintaining a loyal base of customers is more crucial than ever in the ecommerce space. Loyalty, however, does not mean you still won’t have to fight to keep those customer…

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Feb 07 2023

Google's Top Quality Store Badge

Earning the Coveted Blue Checkmark While competition for PLA real estate continues to heat up, there are several small but significant additions that merchants can make to their Google Shopping program to help gain an edge on a crowded SE…

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