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Feb 12 2024

Extracting Product Details from Images using AI

An image is worth a thousand words – but extracting those words can be a royal pain! How many times do clients have excellent product images but lackluster descriptions, or even missing color/material/pattern data? We're pleased to a…

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Jan 23 2024

AI Language Translations for Product Feeds

Translating product titles into relevant languages for targeted locations and users is a Google Best Practice and is likely to yield a stronger CTR.Google allows separate feeds to be uploaded for different languages, but keep in mind…

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Oct 05 2023

Using ChatGPT to Enhance Google & Social Feeds

With ChatGPT becoming ubiquitous across the digital landscape, VersaFeed researched the most effective ways to integrate this tech into paid media data feeds. Our early testing indicates that product titles, categories, and descripti…

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Oct 05 2023

New Feature: VersaFeed ChatGPT Integration

VersaFeed is thrilled to announce our new integration with ChatGPT for data feed optimization!Merchants and brands using VersaFeed can now utilize ChatGPT to rewrite product titles, descriptions, and categories straight from the Vers…

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Sep 20 2023

Is Amazon Right for Your Business?

Each year, VersaFeed helps businesses explore the Amazon Marketplace and evaluate the challenges it presents.  We even maintain a list of marketplace providers that we partner with. However, many businesses decide the risk is no…

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Sep 18 2023

Integrating Your Catalog with Amazon and Other Marketplaces

VersaFeed believes that keeping data feed companies and marketplace integrators separate is in everyone's best interest. These two types of channels require very different tech, and merchants deserve a best-in-class solution for feeds AND …

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Aug 08 2023

Shopping Ads Badges and Annotations Guide

We’ve aggregated the most common PLA badges and annotations for you in the graphic above to identify their official names and we’ve covered each in detail within one of our blog articles. As always, our blogs are intended to g…

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Aug 02 2023

Local Inventory Ads Badge + Annotations

Google makes it easy to take advantage of badges on Shopping ads and Free Listings promoting Local products. Consumers will see Local Shopping ads when the item they’re searching for is available nearby. Google lets you know it's a L…

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Jul 20 2023

Shopping Feed Tips for a Smooth BTS Season

With back-to-school (BTS) spending expected to reach a new high in 2023, advertisers need to ensure their online digital ad strategy is prepared to capture as many purchases as possible.Here are some specific tips for the feed driven…

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Jun 30 2023

Buy on Google Ending

Buy on Google will be sunsetting September 26, 2023.Here’s what you need to know: Current participants: No action is needed.Listings on Search or Shopping will cease t…

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Jun 30 2023

Return Annotation for Google Shopping Ads

The Returns annotation has become a common Shopping Ad element this past year. Google first required the return policy to be set up in the Google Merchant Center to showcase on Shopping Ads but slowly started trying to estimate for brands …

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Jun 05 2023

Product Ratings for Shopping Ads & Free Listings

Google can show star ratings annotations on Shopping Ads and Free Listings for products offered by eligible advertisers - officially referred to as Product Ratings. Both the product and advertiser must meet certain requirements to be…

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May 05 2023

Highlighting Shipping on Google

As Google continues to increase the visibility of product delivery options across Search and Shopping, here are a few ways to make sure your shipping options are highlighted accurately for potential customers: Free Shipping Annotation …

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May 04 2023

Feed Driven Product Ads for Groceries

With digital grocery sales on the rise (predicted to account for 20% of all grocery sales by 2026), retailers need to ensure they are keeping up. Google and Meta both offer support for product feed/catalog driven ads that not only help dri…

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Mar 20 2023

Price Drop Badge/Annotation on Google

There are many ways Google highlights products when their prices change - specifically lower. The Sale badge and Special Offer annotation (aka Merchant Promotion) do a great job showcasing temporary price cuts on items. But there’s …

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Mar 03 2023

Supporting Customer Retention with PLA

With inflation top-of-mind for both merchants and customers, maintaining a loyal base of customers is more crucial than ever in the ecommerce space. Loyalty, however, does not mean you still won’t have to fight to keep those customer…

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Feb 07 2023

Google's Top Quality Store Badge

Earning the Coveted Blue Checkmark While competition for PLA real estate continues to heat up, there are several small but significant additions that merchants can make to their Google Shopping program to help gain an edge on a crowded SE…

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Jan 26 2023

Leveraging Your Product Feed for PMax Success

With the roll-out of Google’s automatic migration from Smart Shopping to Performance Max Campaigns, traditional PLA is now just one of many forms that your product listings can take across Google properties. For example, PMax campaig…

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Jan 18 2023

Google Merchant Promotions for Local Inventory Ads

With Google’s Local Promotions moving from beta to a full-fledged feature, merchants running Local Inventory Ads now have the option to display promotions that are redeemable either online, in store, or both. Local promotions may be…

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Dec 23 2022

Google Manufacturer Center :: Part 2

Google gives manufacturers control of how their products are presented across Google through the Manufacturer Center. Product content can be pulled over from the Google Merchant Center or a feed can be uploaded directly to the Manufacturer…

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Dec 22 2022

Google Manufacturer Center :: Part 1

Google's Manufacturer Center is another tool to help brands improve the shopping experience for its products across the Google properties. There are 2 main purposes for using Manufacturer Center: Gain insight into your products' aggrega…

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