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Feb 12 2024

Extracting Product Details from Images using AI

An image is worth a thousand words – but extracting those words can be a royal pain! How many times do clients have excellent product images but lackluster descriptions, or even missing color/material/pattern data? We're pleased to a…

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Jan 23 2024

AI Language Translations for Product Feeds

Translating product titles into relevant languages for targeted locations and users is a Google Best Practice and is likely to yield a stronger CTR.Google allows separate feeds to be uploaded for different languages, but keep in mind…

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Jan 08 2024

Scientific A/B Testing for Products Feeds and PLAs

How often do A/B tests run only to yield inconclusive data? Especially in the data feed and PLA world, the problem is prevalent. VersaFeed's new Dynamic Experiment solution solves this problem once and for all.Our dynamic system will…

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Nov 29 2023

VersaFeed Unveils New AI Tool to Save Clients Hundreds of Hours

San Francisco, CA, November 28th, 2023: VersaFeed, a leading ad-tech provider for ecommerce retailers, today announces a new feature to its proprietary product data feed management platform: ChatGPT integration. The first product fee…

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Nov 08 2023

Beauty Virtual Try-On Experience for Google PLAs

After much anticipation, Google is now offering beauty brands a way to interact virtually with their mobile shoppers via Free Listings and Shopping Ads. AR beauty features were introduced nearly three years ago; however, only recentl…

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Oct 16 2023

Price Competitiveness & Best Seller Integration Strategies

VersaFeed is taking custom label strategies to the next level by integrating with Google Merchant Center’s Market Insights retail data. Both the Price Competitiveness and Best Sellers reports are currently available within the Mercha…

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Oct 05 2023

Using ChatGPT to Enhance Google & Social Feeds

With ChatGPT becoming ubiquitous across the digital landscape, VersaFeed researched the most effective ways to integrate this tech into paid media data feeds. Our early testing indicates that product titles, categories, and descripti…

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Aug 08 2023

Shopping Ads Badges and Annotations Guide

We’ve aggregated the most common PLA badges and annotations for you in the graphic above to identify their official names and we’ve covered each in detail within one of our blog articles. As always, our blogs are intended to g…

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Aug 02 2023

Local Inventory Ads Badge + Annotations

Google makes it easy to take advantage of badges on Shopping ads and Free Listings promoting Local products. Consumers will see Local Shopping ads when the item they’re searching for is available nearby. Google lets you know it's a L…

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Jul 20 2023

Shopping Feed Tips for a Smooth BTS Season

With back-to-school (BTS) spending expected to reach a new high in 2023, advertisers need to ensure their online digital ad strategy is prepared to capture as many purchases as possible.Here are some specific tips for the feed driven…

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Jun 30 2023

Buy on Google Ending

Buy on Google will be sunsetting September 26, 2023.Here’s what you need to know: Current participants: No action is needed.Listings on Search or Shopping will cease t…

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Jun 30 2023

Return Annotation for Google Shopping Ads

The Returns annotation has become a common Shopping Ad element this past year. Google first required the return policy to be set up in the Google Merchant Center to showcase on Shopping Ads but slowly started trying to estimate for brands …

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Jun 05 2023

Product Ratings for Shopping Ads & Free Listings

Google can show star ratings annotations on Shopping Ads and Free Listings for products offered by eligible advertisers - officially referred to as Product Ratings. Both the product and advertiser must meet certain requirements to be…

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May 05 2023

Highlighting Shipping on Google

As Google continues to increase the visibility of product delivery options across Search and Shopping, here are a few ways to make sure your shipping options are highlighted accurately for potential customers: Free Shipping Annotation …

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May 04 2023

Feed Driven Product Ads for Groceries

With digital grocery sales on the rise (predicted to account for 20% of all grocery sales by 2026), retailers need to ensure they are keeping up. Google and Meta both offer support for product feed/catalog driven ads that not only help dri…

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Mar 20 2023

Price Drop Badge/Annotation on Google

There are many ways Google highlights products when their prices change - specifically lower. The Sale badge and Special Offer annotation (aka Merchant Promotion) do a great job showcasing temporary price cuts on items. But there’s …

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Mar 03 2023

Supporting Customer Retention with PLA

With inflation top-of-mind for both merchants and customers, maintaining a loyal base of customers is more crucial than ever in the ecommerce space. Loyalty, however, does not mean you still won’t have to fight to keep those customer…

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Feb 07 2023

Google's Top Quality Store Badge

Earning the Coveted Blue Checkmark While competition for PLA real estate continues to heat up, there are several small but significant additions that merchants can make to their Google Shopping program to help gain an edge on a crowded SE…

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Jan 26 2023

Leveraging Your Product Feed for PMax Success

With the roll-out of Google’s automatic migration from Smart Shopping to Performance Max Campaigns, traditional PLA is now just one of many forms that your product listings can take across Google properties. For example, PMax campaig…

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Jan 23 2023

Google Hosted Local Storefront : LIA

Google has been steering advertisers for years now towards the Merchant Hosted Local Storefront, even providing them with 2 options: Basic and Full. Here, we will be covering details around the rarely talked about Google Hosted Local Store…

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Jan 18 2023

Google Merchant Promotions for Local Inventory Ads

With Google’s Local Promotions moving from beta to a full-fledged feature, merchants running Local Inventory Ads now have the option to display promotions that are redeemable either online, in store, or both. Local promotions may be…

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