Working closely with agencies, we get a lot of requests during planning phases, to provide recommendations using a good/better/best (or crawl/walk/run) framework to grow their programs. See below for how we would break down these recommen…
Google provides some of the most valuable product listing KPIs and diagnostic data available. Here’s how to put those insights to work using VersaFeed’s suite of proprietary feed integrations to maintain high ad quality and maximize Shopp…
Regional Availability and Pricing can be a useful setup for retailers with region-specific pricing or availability. But the implementation has a few hidden limits. One of them is the “Too Many Regional Settings” error in Google Merchant C…
Google Merchant Center gives retailers several ways to show discounts, but they are not interchangeable. Choosing the wrong setup can create pricing mismatches, missed annotations, or confusing customer experiences. Here’s how to use each…
Pinterest shopping ads are built on product catalog data. That makes feed quality, not just creative quality, a major factor in how effectively retailers can activate new ad formats. Pinterest supports several shopping ad formats after a …
Product disapprovals and warnings in Google Merchant Center can quickly reduce product visibility across Shopping ads and free listings. Google reviews submitted product data to confirm that it matches the product information on your webs…
Vehicle Listing Ads (VLA) can now run in Standard Shopping campaigns on Google , offering advertisers greater control and flexibility. Until recently, VLAs were primarily tied to Performance Max (PMax) campaigns which is notorious for min…
Custom labels are one of the most useful levers in product feed management, but most brands stop at basic segmentation. The strongest programs use custom labels to control spend based on inventory health, size availability, margin, perfor…
Google gives merchants an underused way to add more context to product listings: the video_link attribute. It lets you attach product videos directly to feed data so shoppers can see the item from different angles or watch it in use. That…
While many retailers are stuck in a frenzy over ChatGPT, Google Gemini and its associated AI surfaces offer a semi-direct path to listing your products right now. By simply submitting a standard Google Merchant Center feed, your products …
ChatGPT allows both organic and paid product placement within its ubiquitous chat interface, but actually getting products live can be challenging. Because of the absolute frenzy surrounding AI and its massive global takeoff in usage, alm…
Amazon’s Shop Direct program enables shoppers to find products that are unavailable in the standard Amazon ecosystem by sending buyers off-site to third-party merchants. Historically, Amazon has been hesitant to let shoppers leave Amazon,…
The 2025 holiday season will see nearly half of all shoppers actively seeking competitive prices and take advantage of major sales events , according to Google's Holiday Essentials report. Consumers are motivated by discounts, with 32% ma…
Your products have a lot more attributes than just "size", "color", "material" and the like. But how can you easily find them all and include them in your feeds, site search, and other ecomm areas? As with all things in 2025, the answer d…
For years, getting seasonal or lifestyle product images meant expensive photoshoots or hiring Photoshop experts. Now, specialized AI tools can generate compelling images in seconds. We consistently see these images drive 10%+ lifts in cli…
Most of our local feed work is focused on Google Local Inventory Ads (LIA) —no surprise there, since it’s the biggest game in town. But a lot of clients don’t realize there are other ad platforms that might help push local, in-store produ…
VersaFeed's integration with Google's SA360 performance data now allows for dynamic KPI Custom Label strategies. Previously, clients leveraged Google Ads performance data to create Top Performer campaigns, with some clients reporting a 2.…
While Local Inventory Ads (LIA) and Regional Availability and Pricing (RAAP) feeds generally address completely different use cases, today we'll explore how they actually can overlap—and why that overlap often confuses advertisers. Conten…
How VersaFeed Easily Ingests Product Data from Complex Enterprise Systems like APIs, PIM/MDMs, Ecommerce Platforms, and More. VersaFeed specializes in seamless integrations for enterprise clients with complex e-commerce operations. Here’s…
Our no-cost feed audit reveals quick wins and fixes for boosting your ad visibility across Google, Meta, and beyond. No commitment, just valuable insights . Curious how your feed stacks up against competitors? Let our expert feed engineer…
Creative Solutions for Running Location-Based Ads (e.g., “RAAP”) on Platforms Like TikTok, Pinterest, Snap, and Others While platforms like Google and Meta provide native solutions for running targeted local ads through Regional Availabil…
