How VersaFeed Easily Ingests Product Data from Complex Enterprise Systems like APIs, PIM/MDMs, Ecommerce Platforms, and More. VersaFeed specializes in seamless integrations for enterprise clients with complex e-commerce operations. Here’s…
Are grocery retailers making the most of their digital advertising opportunities? Our research suggests there's significant untapped potential in the market. In our latest study, we analyzed 28 major U.S. grocery chains, examining their e…
VersaFeed clients wonder: when does it become truly necessary to implement Regional Availability & Pricing (RAAP)? It's a great question, because some of the RAAP functionality is indeed already baked into normal Google Merchant Center (G…
Our no-cost feed audit reveals quick wins and fixes for boosting your ad visibility across Google, Meta, and beyond. No commitment, just valuable insights . Curious how your feed stacks up against competitors? Let our expert feed engineer…
Creative Solutions for Running Location-Based Ads (e.g., “RAAP”) on Platforms Like TikTok, Pinterest, Snap, and Others While platforms like Google and Meta provide native solutions for running targeted local ads through Regional Availabil…
In this fourth part of our wine and spirits series , we’ll look at rules and regulations—both legal and platform-level. For wine and spirits merchants, compliance is not a side topic. Legal restrictions and channel policies can shape where…
Tempted by Shopify's apps for product feed syndication? Our observation as a data feed provider suggests that these options can sometimes lead to problems and suboptimal data outputs. If you're contemplating a switch to a Shopify direct ap…
In Part 2 of our wine and spirits series , we focused on improving your product feed . Once your data is in good shape, the next question is where to send it. In this third part, we’ll outline a practical channel mix for wine and spirits m…
In Part 1 of our series , we covered how to protect your ad budget by cutting low-intent traffic, excluding the wrong products, and sharpening your geo strategy. In this second part, we’ll look at the data itself. For wine and spirits merc…
Wine & spirits are one of the toughest verticals in e-commerce: complex regulations, uneven margins, and highly variable intent. VersaFeed has supported wine merchants for over 15 years, and one pattern is constant—if you don’t monitor RO…
With digital grocery sales on the rise ( predicted to account for 20% of all grocery sales by 2026 ), retailers need to ensure they are keeping up. Google and Meta both offer support for product feed/catalog driven ads that not only help …
San Francisco, CA, November 28th, 2023: VersaFeed, a leading ad-tech provider for ecommerce retailers, today announces a new feature to its proprietary product data feed management platform: ChatGPT integration . The first product feed co…
With inflation top-of-mind for both merchants and customers, maintaining a loyal base of customers is more crucial than ever in the ecommerce space. Loyalty, however, does not mean you still won’t have to fight to keep those customers. Her…
