OpenAI’s move to accept product data feeds marks a pivotal shift in how structured product information will power conversational commerce. In simple terms — ChatGPT will soon be able to see your product catalog the way Google Shopping does for Free Listings. But this isn’t just another feed destination; it’s a new kind of discovery layer. If you’ve ever wanted your product data to inform a conversation, not just a query, this is your chance. From a personal perspective, anyone who has ever struggled to find the perfect gift for a quirky family member will appreciate using ChatGPT for gift selection.
At a baseline, OpenAI’s feed spec looks familiar: item info, price, availability, variants — the usual suspects. Merchants already managing a Google feed are about 95% of the way there. But the real upside lies in what’s beyond the basics. ChatGPT allows fields like related products (“often bought together”) and performance signals (popularity, return rate), attributes that can elevate how products are recommended conversationally. These are the kinds of signals that tell OpenAI not just what a product is, but why it’s relevant to a shopper.
For merchants, the barrier to entry is low — but the opportunity is deep. VersaFeed’s AI enrichment tools can help fill in the gaps (think missing materials or attributes with poor coverage), but the real differentiator will be optional data. Imagine feeding ChatGPT context about bundle pairings, regional popularity, or price trends — things that traditional shopping engines never really used. Those details could be the difference between being listed and being recommended.
OpenAI’s commerce feed isn’t just a technical spec — it’s a creative challenge. Don’t just check boxes; think about how your data tells your brand’s story inside a conversation. The merchants who take that extra step will be the ones ChatGPT understands best. VersaFeed is ready to help you with this new product feed and we are excited about the opportunity that exists in this space. While currently this is not a paid model, things could change down the road -we all remember how Google Shopping started out (Froogle).
The first step? You need to sign up for a new account at chatgpt.com/merchants. While there is an additional offering to integrate with an instant checkout directly in ChatGPT, is not required although retailers willing to do this may get approved quicker.