With Google’s recent Google Merchant Center specification update, merchants using AI-generated product titles are now being asked to submit them via the new [structured_title] attribute, instead of the traditional [title] field. But why is…
Schema.org markup is often treated as an SEO tool — but for Google Shopping Ads, it’s a critical foundation for stability. Google uses multiple crawlers to power Shopping Ads, including a Structured Data bot that reads a site’s HTML for S…
Google’s Brand Profile is becoming a high-value SERP asset—one that now consolidates brand descriptions, imagery, promotions, loyalty benefits, and core business details directly inside Google Merchant Center. When a user searches a brand…
Google Merchant Center Next just rolled out a few subtle but impactful UI adjustments — and they make the platform far more workable for data feed managers. The once-static navigation “Sections” are now collapsible , helping clear away mu…
With the peak holiday shopping season right around the corner, Google came out with some recommendations for how to prepare as part of their Retail Tech Breakfast Training Series . This season is already shaping up to be fast, furious, an…
Vehicle Listing Ads (VLAs) are essentially Product Listing Ads (PLAs) for cars. VersaFeed has been managing these since their beta launch in 2021 and has deep expertise in the unique data feeds and ad requirements they involve. If you’re …
For years, getting seasonal or lifestyle product images meant expensive photoshoots or hiring Photoshop experts. Now, specialized AI tools can generate compelling images in seconds. We consistently see these images drive 10%+ lifts in cli…
Google Merchant Promotions are an exciting way to help showcase the deal and help you stand out against the competition on the SERP with a special annotation. However, getting the Merchant Promotion set-up in the feed and in the GMC UI it…
Working closely with agencies, we get a lot of requests during planning phases, to provide recommendations using a good/better/best (or crawl/walk/run) framework to grow their programs. See below for how we would break down these recommen…
Our no-cost feed audit reveals quick wins and fixes for boosting your ad visibility across Google, Meta, and beyond. No commitment, just valuable insights . Curious how your feed stacks up against competitors? Let our expert feed engineer…
How to Leverage Classic PLAs, Local Inventory Ads, and Regional Availability and Pricing to Maximize Your Reach on Google Shopping Clients use VersaFeed to publish their product data on Google through one of three primary methods, each wi…
An essential part of launching Google Local Inventory Ads (LIA) for grocery retailers is ensuring that your landing pages meet Google's specific requirements. Whether you choose a Google-hosted option or manage your own store-specific pro…
Google Local Merchant Promotions for Grocery: Stand Out in Local Shopping Ads When customers search for grocery products on Google, they see local shopping ad results, annotated to show availability at nearby stores. This makes it easy fo…
In this fourth part of our wine and spirits series , we’ll look at rules and regulations—both legal and platform-level. For wine and spirits merchants, compliance is not a side topic. Legal restrictions and channel policies can shape where…
Tempted by Shopify's apps for product feed syndication? Our observation as a data feed provider suggests that these options can sometimes lead to problems and suboptimal data outputs. If you're contemplating a switch to a Shopify direct ap…
In Part 2 of our wine and spirits series , we focused on improving your product feed . Once your data is in good shape, the next question is where to send it. In this third part, we’ll outline a practical channel mix for wine and spirits m…
In Part 1 of our series , we covered how to protect your ad budget by cutting low-intent traffic, excluding the wrong products, and sharpening your geo strategy. In this second part, we’ll look at the data itself. For wine and spirits merc…
Wine & spirits are one of the toughest verticals in e-commerce: complex regulations, uneven margins, and highly variable intent. VersaFeed has supported wine merchants for over 15 years, and one pattern is constant—if you don’t monitor RO…
With digital grocery sales on the rise ( predicted to account for 20% of all grocery sales by 2026 ), retailers need to ensure they are keeping up. Google and Meta both offer support for product feed/catalog driven ads that not only help …
Find the official Google full recap here or watch it for yourself on YouTube . Here's our quick take on the Shopping Ads/Product Feed announcements from Google Marketing Live this year: 3 New Shopping Ad Formats Introduced: Video Highlight…
Top 10 Essentials to Google's Loyalty Program In the competitive digital advertising arena, capturing and retaining customer interest is paramount. Google’s loyalty program not only strengthens customer retention but also significantly en…
