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Jun 26 2024

Feed Driven Product Ads for Grocery

With digital grocery sales on the rise (predicted to account for 20% of all grocery sales by 2026), retailers need to ensure they are keeping up. Google and Meta both offer support for product feed/catalog driven ads that not only help dri…

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Nov 27 2024

Demystifying LIA and RAAP: How They Overlap and When to Use Each

While Local Inventory Ads (LIA) and Regional Availability and Pricing (RAAP) feeds generally address completely different use cases, today we'll explore how they actually can overlap—and why that overlap often confuses advertisers. Content…

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Nov 15 2024

Regional Availability & Pricing (RAAP): What, Why, and When

It's a great question, because some of the RAAP functionality is indeed already baked into normal Google Merchant Center (GMC), and there's even some overlap with Local Inventory Ads (LIA). Let's dive into RAAP and see if we can figure thi…

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Oct 23 2024

Expanding RAAP: How to Bring Regional Style Ads to Channels Without Native Support

Creative Solutions for Running Location-Based Ads (e.g., “RAAP”) on Platforms Like TikTok, Pinterest, Snap, and OthersWhile platforms like Google and Meta provide native solutions for running targeted local ads through Regional Availabilit…

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Oct 23 2024

Understanding Google’s Product Listing Ads: Classic (PLA), Local (LIA), and Regional (RAAP)

How to Leverage Classic PLAs, Local Inventory Ads, and Regional Availability and Pricing to Maximize Your Reach on Google ShoppingClients use VersaFeed to publish their product data on Google through one of three primary methods, each with…

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Oct 24 2022

Regional Availability and Pricing (RAAP) for Grocery Chains on Google Shopping

In response to a growing demand for convenient online shopping, grocery stores are rapidly adapting to increase their digital presence and expand order fulfillment options. With the introduction of Regional Availability and Pricing (RAAP)…

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Apr 25 2022

Solutions for Availability Restrictions

The steps below can solve for the situations where: The ability to ship a product depends upon the location of the shipping address (referred to as ‘Region’). The price of a product is consistent across all locations and …

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Apr 08 2022

Inaccurate Availability Warnings for Regional Shipping Limitations

Websites selling items that limit shipping based on location alone will have another hoop they will need to know how to jump through to advertise with Google Shopping ads. A common example of this is any website selling alcohol that can be…

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