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Sep 30 2025

The Price is Right - Strategies for Promoting Your Best Price in Shopping Ads

The 2025 holiday season will see nearly half of all shoppers actively seeking competitive prices and take advantage of major sales events , according to Google's Holiday Essentials report. Consumers are motivated by discounts, with 32% ma…

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Jan 14 2026

TikTok Automotive Ads Are Here: A New Channel for VIN-Level Inventory Marketing

TikTok has officially entered the automotive advertising space alongside Google Vehicle Listing Ads (VLA) and Meta Automotive Inventory Ads (AIA) as of July 2025. This is a new way for dealers, marketplaces, and OEMs to promote VIN-level …

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