The 2025 holiday season will see nearly half of all shoppers actively seeking competitive prices and take advantage of major sales events , according to Google's Holiday Essentials report. Consumers are motivated by discounts, with 32% ma…
With the peak holiday shopping season right around the corner, Google came out with some recommendations for how to prepare as part of their Retail Tech Breakfast Training Series . This season is already shaping up to be fast, furious, an…
Many things go into preparing for the busy holiday season. Planning budgets for big days, sometimes down to the hour, can be time intensive but can have a large pay off. Reviewing bidding strategies to make sure automation will adjust prop…
