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Sep 30 2025

The Price is Right - Strategies for Promoting Your Best Price in Shopping Ads

The 2025 holiday season will see nearly half of all shoppers actively seeking competitive prices and take advantage of major sales events , according to Google's Holiday Essentials report. Consumers are motivated by discounts, with 32% ma…

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Oct 18 2024

Launching Google Local Inventory Ads for Grocery

An essential part of launching Google Local Inventory Ads (LIA) for grocery retailers is ensuring that your landing pages meet Google's specific requirements. Whether you choose a Google-hosted option or manage your own store-specific pro…

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Oct 11 2024

To [structured_title] or [title], That is the Question

With Google’s recent Google Merchant Center specification update, merchants using AI-generated product titles are now being asked to submit them via the new [structured_title] attribute, instead of the traditional [title] field. But why is…

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