Aug 25

Adding Your Business to Google Places / Google Local

If you are a business owner with a website and a brick & mortar storefront, you can increase your Google visibility for free by adding your business to Google Places.

Google Places is simply Google's method of allowing companies to register information about their physical store. Google then uses this information in a variety of ways to boost your store's online presence. Here are some examples:

  • A search on Google for "San Francisco pet store." Notice the map and the local stores that list next to it — these are businesses that have added their info to Google Places.
  • A search for "chair" on Google Product Search. Depending on your physical location, you will often see "X nearby stores" near the price of some products. This informs users about locally available products via Google Places information.
  • Many other places within the Google properties
If you'd like VersaFeed to add your business to Google Places, we can do so for a one-time $200 fee (contact us). However, instructions on how to add it yourself, for free, are below.

Ideally, be in a location where you are able to answer your main business phone number (will be used for verification).
Sign in with a google account. If you don't have one, you can create a google account for free.
Enter your country and phone number and click "Find business information."
You may find that your business is already listed. If so, simply click edit and you can continue.
Now either fill out, or verify, all of the information regarding your business on the page.
The more information you specify, the better.
At a minimum, fill out the "Basic Information" section as completely as possible.
Near the bottom of the "Basic Information" area you will want to add as many categories as you can think of (5 max). As you type the category, Google will suggest what to use. You should go with Google's suggestion if possible as this will be more standard. Then click "add another category" to add up to five. For example, if you sell outdoor gear, you might have categories set to:
  • "Outdoor Sports Store"
  • "Sporting Goods Store"
  • "Camping Store"

Continue filling out information including your store hours and payment options. You should also upload an image of your storefront and an image of your logo as well. If you're feeling ambitious, you can even upload a video that talks about your business and/or products.
Finally, you should add as many "Additional Details" as you can. Specifics on this section can be found here. If you sell outdoor gear, you might have your Additional Details set as follows:
  • Parking availability: Free, Street
  • Brands: North Face, Patagonia, ...
  • Services: Sales, Repairs

Finally click Submit, and validate your listing. If you are able to answer your main business phone choose the "By phone" option and expect a verification call shortly. If you are not near your business phone, choose the by "By postcard" option. For either method, Google will provide you with a PIN (by phone, or by mail). Write this number down and enter it in your Google Places account.
Congratulations, your Google Places account is now setup. This should provide you with an extra traffic boost for both your physical and virtual stores.

If you'd like to take this to the next level, consider Google Tags (more info here and here). Google Tags allows you to highlight your Google Places' listings with additional info (e.g., coupons, sales, etc.). Google Tags is a for-pay product offered by Google.

Having trouble? VersaFeed can put your business on Google Places for a one-time $200 fee. Please request a free demo for more details or to get started today!

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