The 2025 holiday season will see nearly half of all shoppers actively seeking competitive prices and take advantage of major sales events , according to Google's Holiday Essentials report. Consumers are motivated by discounts, with 32% ma…
In this fourth part of our wine and spirits series, we’ll look at rules and regulations—both legal and platform-level. For wine and spirits merchants, compliance is not a side topic. Legal restrictions and channel policies can shape where …
In Part 2, we focused on improving your product feed. Once your data is in good shape, the next question is where to send it. In this third part, we’ll outline a practical channel mix for wine and spirits merchants and how to think about e…
In Part 1, we covered how to protect your ad budget by cutting low-intent traffic, excluding the wrong products, and sharpening your geo strategy. In this second part, we’ll look at the data itself. For wine and spirits merchants, product …
Wine and spirits is one of the toughest verticals in e-commerce: complex regulations, uneven margins, and highly variable intent. VersaFeed has supported wine and spirits merchants for over 15 years, and one pattern is constant—if you don…
