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Sep 30 2025

The Price is Right - Strategies for Promoting Your Best Price in Shopping Ads

The 2025 holiday season will see nearly half of all shoppers actively seeking competitive prices and take advantage of major sales events , according to Google's Holiday Essentials report. Consumers are motivated by discounts, with 32% ma…

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Nov 15 2024

Regional Availability & Pricing (RAAP): What, Why, and When

VersaFeed clients wonder: when does it become truly necessary to implement Regional Availability & Pricing (RAAP)? It's a great question, because some of the RAAP functionality is indeed already baked into normal Google Merchant Center (G…

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