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Feb 21 2025

Channels for Local Inventory Ads

For brick-and-mortar retailers, Local Inventory Ads are pivotal in bridging the gap between online searches and in-store purchases. These ads inform potential customers of the availability of products at nearby physical stores. Google, th…

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Apr 08 2025

Crawl - Walk - Run :: Data Feed Recommendations for Growth Planning

Working closely with agencies, we get a lot of requests during planning phases, to provide recommendations using a good/better/best (or crawl/walk/run) framework to grow their programs. See below for how we would break down these recommen…

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Mar 05 2025

Why Digital Marketing Managers Should Consider Bing Shopping

In the paid shopping world, Google continues to be the first channel launched and prioritized for marketing budget. Google’s market share dominates at 87.34% but Bing’s 10.15% has a lot to offer and here’s why you should consider also car…

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Nov 15 2024

Regional Availability & Pricing (RAAP): What, Why, and When

VersaFeed clients wonder: when does it become truly necessary to implement Regional Availability & Pricing (RAAP)? It's a great question, because some of the RAAP functionality is indeed already baked into normal Google Merchant Center (G…

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