The 2025 holiday season will see nearly half of all shoppers actively seeking competitive prices and take advantage of major sales events , according to Google's Holiday Essentials report. Consumers are motivated by discounts, with 32% ma…
Working closely with agencies, we get a lot of requests during planning phases, to provide recommendations using a good/better/best (or crawl/walk/run) framework to grow their programs. See below for how we would break down these recommen…
In the paid shopping world, Google continues to be the first channel launched and prioritized for marketing budget. Google’s market share dominates at 87.34% but Bing’s 10.15% has a lot to offer and here’s why you should consider also car…
VersaFeed clients wonder: when does it become truly necessary to implement Regional Availability & Pricing (RAAP)? It's a great question, because some of the RAAP functionality is indeed already baked into normal Google Merchant Center (G…
