A product feed audit can reveal opportunities for stronger advertising performance and better AI shopping readiness. Your product feeds are live. Your ads are running. But when was the last time someone took a close look at how your produ…
Most of our local feed work is focused on Google Local Inventory Ads (LIA) —no surprise there, since it’s the biggest game in town. But a lot of clients don’t realize there are other ad platforms that might help push local, in-store produ…
VersaFeed clients wonder: when does it become truly necessary to implement Regional Availability & Pricing (RAAP)? It's a great question, because some of the RAAP functionality is indeed already baked into normal Google Merchant Center (G…
