A product feed audit can reveal opportunities for stronger advertising performance and better AI shopping readiness. Your product feeds are live. Your ads are running. But when was the last time someone took a close look at how your produ…
Some products belong in your catalog but don’t justify continued Shopping ad spend. Low returns, thin margins, and missing popular sizes can all make a product a poor candidate for paid promotion. Google’s excluded_destination attribute l…
VersaFeed’s agentic BI tool allows users to interact conversationally with product data, eliminating the need for time-consuming manual searches or complex SQL queries. The ability to extract and highlight the most relevant trends and ano…
Google Vehicle Ads are a familiar way to put vehicle inventory in front of active shoppers, but Google isn’t the only option. Microsoft, Meta and TikTok all offer automotive inventory ad formats that use vehicle feed data to dynamically p…
Google free listings and paid Shopping ads both help retailers surface products across Google, but they serve different purposes. Free listings provide product visibility without media cost and can appear across Search, Shopping, Images, …
Google is raising the minimum image resolution for products submitted to Merchant Center. Beginning January 31, 2027, all primary and additional product images must be at least 500 × 500 pixels. Merchant Center began displaying warnings f…
We've heard this was coming, and now it's here. VersaFeed can confirm that AI Performance reporting is officially live for a small pool of retailers inside Google Merchant Center (Analytics > Products > AI performance). It likely helps if…
It’s common practice that when a client wants to update their existing images for a product, they simply swap out what’s currently in place without updating the image URL in any way. The issue is that paid media vendors cache the images a…
OpenAI’s Product Feed campaigns , now available in beta, allow advertisers to upload a product catalog and run ads directly from that feed. For retailers, this is an exciting step toward conversational commerce, but there are a few import…
Google provides some of the most valuable product listing KPIs and diagnostic data available. Here’s how to put those insights to work using VersaFeed’s suite of proprietary feed integrations to maintain high ad quality and maximize Shopp…
Regional Availability and Pricing can be a useful setup for retailers with region-specific pricing or availability. But the implementation has a few hidden limits. One of them is the “Too Many Regional Settings” error in Google Merchant C…
Google's latest product feed attributes give retailers new ways to improve product visibility within Google AI-driven experiences. Recent documentation provides an in-depth look at these conversational attributes . To help you navigate th…
Tempted by Shopify's apps for product feed syndication? Our observation as a data feed provider suggests that these options can sometimes lead to problems and suboptimal data outputs. If you're contemplating a switch to a Shopify direct ap…
Google Merchant Center gives retailers several ways to show discounts, but they are not interchangeable. Choosing the wrong setup can create pricing mismatches, missed annotations, or confusing customer experiences. Here’s how to use each…
Pinterest shopping ads are built on product catalog data. That makes feed quality, not just creative quality, a major factor in how effectively retailers can activate new ad formats. Pinterest supports several shopping ad formats after a …
Product disapprovals and warnings in Google Merchant Center can quickly reduce product visibility across Shopping ads and free listings. Google reviews submitted product data to confirm that it matches the product information on your webs…
Vehicle Listing Ads (VLA) can now run in Standard Shopping campaigns on Google , offering advertisers greater control and flexibility. Until recently, VLAs were primarily tied to Performance Max (PMax) campaigns which is notorious for min…
Custom labels are one of the most useful levers in product feed management, but most brands stop at basic segmentation. The strongest programs use custom labels to control spend based on inventory health, size availability, margin, perfor…
Google gives merchants an underused way to add more context to product listings: the video_link attribute. It lets you attach product videos directly to feed data so shoppers can see the item from different angles or watch it in use. That…
In late 2025, Google announced that it could provide your business with an agentic "sales associate" linked directly from the Google search results, free of charge. You can try it out by searching for participating retailers on Google, li…
While many retailers are stuck in a frenzy over ChatGPT, Google Gemini and its associated AI surfaces offer a semi-direct path to listing your products right now. By simply submitting a standard Google Merchant Center feed, your products …
