Top 10 Essentials to Google's Loyalty Program In the competitive digital advertising arena, capturing and retaining customer interest is paramount. Google’s loyalty program not only strengthens customer retention but also significantly en…
OpenAI’s move to accept product data feeds marks a pivotal shift in how structured product information will power conversational commerce. In simple terms — ChatGPT will soon be able to see your product catalog the way Google Shopping doe…
With the peak holiday shopping season right around the corner, Google came out with some recommendations for how to prepare as part of their Retail Tech Breakfast Training Series . This season is already shaping up to be fast, furious, an…
With competition heavy in the Shopping Ad environment it's mission critical to make sure your product listing will stand out. The quickest way to do this is visually ensure the PLA catches the eye - especially when you are competing again…
Google has rolled out a new feature for retailers that could be a game changer: Pickup Later . Advertisers will have the ability to showcase items that are not currently in stock at a nearby store, but can be purchased online and shipped …
Google has launched a new promotion, the 1st Order Promotion , aimed at attracting new customers. Similar to the loyalty program's shipping annotation , this offer is based on audiences and highlights a promotion via a hyperlink annotatio…
Google Merchant Promotions are an exciting way to help showcase the deal and help you stand out against the competition on the SERP with a special annotation. However, getting the Merchant Promotion set-up in the feed and in the GMC UI it…
Google's pickup options in product feeds are no longer just for Local Inventory Ads (LIA) clients. Understanding what's eligible and how to implement these are critical in keeping up with the competition in the Google Shopping space. Pick…
New Google Feature: Highlight Loyalty Member Benefits in Shopping Ads Retailers with loyalty programs offering special pricing and shipping now have a powerful new tool. Google allows you to showcase these member perks directly within you…
Working closely with agencies, we get a lot of requests during planning phases, to provide recommendations using a good/better/best (or crawl/walk/run) framework to grow their programs. See below for how we would break down these recommen…
VersaFeed's integration with Google's SA360 performance data now allows for dynamic KPI Custom Label strategies. Previously, clients leveraged Google Ads performance data to create Top Performer campaigns, with some clients reporting a 2.…
In the paid shopping world, Google continues to be the first channel launched and prioritized for marketing budget. Google’s market share dominates at 87.34% but Bing’s 10.15% has a lot to offer and here’s why you should consider also car…
For brick-and-mortar retailers, Local Inventory Ads are pivotal in bridging the gap between online searches and in-store purchases. These ads inform potential customers of the availability of products at nearby physical stores. Google, th…
Are grocery retailers making the most of their digital advertising opportunities? Our research suggests there's significant untapped potential in the market. In our latest study, we analyzed 28 major U.S. grocery chains, examining their e…
While Local Inventory Ads (LIA) and Regional Availability and Pricing (RAAP) feeds generally address completely different use cases, today we'll explore how they actually can overlap—and why that overlap often confuses advertisers. Conten…
VersaFeed clients wonder: when does it become truly necessary to implement Regional Availability & Pricing (RAAP)? It's a great question, because some of the RAAP functionality is indeed already baked into normal Google Merchant Center (G…
How VersaFeed Easily Ingests Product Data from Complex Enterprise Systems like APIs, PIM/MDMs, Ecommerce Platforms, and More. VersaFeed specializes in seamless integrations for enterprise clients with complex e-commerce operations. Here’s…
Creative Solutions for Running Location-Based Ads (e.g., “RAAP”) on Platforms Like TikTok, Pinterest, Snap, and Others While platforms like Google and Meta provide native solutions for running targeted local ads through Regional Availabil…
How to Leverage Classic PLAs, Local Inventory Ads, and Regional Availability and Pricing to Maximize Your Reach on Google Shopping Clients use VersaFeed to publish their product data on Google through one of three primary methods, each wi…
An essential part of launching Google Local Inventory Ads (LIA) for grocery retailers is ensuring that your landing pages meet Google's specific requirements. Whether you choose a Google-hosted option or manage your own store-specific pro…
Google Local Merchant Promotions for Grocery: Stand Out in Local Shopping Ads When customers search for grocery products on Google, they see local shopping ad results, annotated to show availability at nearby stores. This makes it easy fo…
